Pivot Brand Identity

A complete profile of Pivot's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E6EDFE
• secondary: #EFFE53
• accent: #EFFE53
• background: #FFFFFF
• textPrimary: #1B1B18
• link: #3451B2

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• input: background=#2A2A28, textColor=#EDEDEC, borderColor=#474642, borderRadius=8px, shadow=none
• buttonPrimary: background=#EFFE53, textColor=#1B1B18, borderRadius=8px, shadow=rgba(62, 62, 58, 0.4) 0px 1px 2px 0px, rgba(210, 228, 1, 0.76) 0px 0px 0px 1px
• buttonSecondary: background=#FFFFFD, textColor=#EDEDEC, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Pivot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Pivot Articles for Innovative Procurement
  • Image:
  • Source: Pivot Resources
• Which S2P platform best fits your tech stack? | Pivot
  • Image:
  • Source: Pivot Blog
• Pivot Updates | Blog for Innovative Procurement
  • Image: .png)
  • Source: Pivot Updates
• Top 5 Source-to-Pay Platforms in 2026
  • Image:
  • Source: Pivot Blog

Working with these fonts

Not found on Google Fonts? Follow these steps to help get the fonts you need:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#E6EDFE",
  "secondary": "#EFFE53",
  "accent": "#EFFE53",
  "background": "#FFFFFF",
  "textPrimary": "#1B1B18",
  "link": "#3451B2"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "36px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#2A2A28",
   "textColor": "#EDEDEC",
   "borderColor": "#474642",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#EFFE53",
   "textColor": "#1B1B18",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(62, 62, 58, 0.4) 0px 1px 2px 0px, rgba(210, 228, 1, 0.76) 0px 0px 0px 1px"
  },
  "buttonSecondary": {
   "background": "#FFFFFD",
   "textColor": "#EDEDEC",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6570f57491b201376af7c05a/6570fcc534f01430311761a6_logo%20pivot.svg",
  "favicon": "https://cdn.prod.website-files.com/6570f57491b201376af7c05a/6579054da6ee3f5c135cfbf7_Favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/6570f57491b201376af7c05a/6572be82d2227bc0900350b1_OG%20(1).png",
  "logoHref": "/",
  "logoAlt": "logo pivot"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}