# Pivot Brand Identity

A complete profile of **Pivot**'s visual system — colors, typography, components, and personality — extracted from https://www.pivotapp.ai/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E6EDFE |
| Accent | #EFFE53 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #E6EDFE
- secondary: #EFFE53
- accent: #EFFE53
- background: #FFFFFF
- textPrimary: #1B1B18
- link: #3451B2

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image): .png)

## UI Components

- input: background=#2A2A28, textColor=#EDEDEC, borderColor=#474642, borderRadius=8px, shadow=none
- buttonPrimary: background=#EFFE53, textColor=#1B1B18, borderRadius=8px, shadow=rgba(62, 62, 58, 0.4) 0px 1px 2px 0px, rgba(210, 228, 1, 0.76) 0px 0px 0px 1px
- buttonSecondary: background=#FFFFFD, textColor=#EDEDEC, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Pivot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pivot Articles for Innovative Procurement**
  - Image: 
  - Source: [Link](https://www.pivotapp.ai/resources/blog)
- **Which S2P platform best fits your tech stack? | Pivot**
  - Image: 
  - Source: [Link](https://www.pivotapp.ai/blog/mid-market-or-enterprise-which-s2p-platform-is-best-for-your-tech-stack)
- **Pivot Articles for Innovative Procurement**
  - Image: .png)
  - Source: [Link](https://www.pivotapp.ai/resources/blog)
- **Pivot Updates | Blog for Innovative Procurement**
  - Image: .png)
  - Source: [Link](https://www.pivotapp.ai/resources/blog/pivot-updates)
- **Pivot Articles for Innovative Procurement**
  - Image: 
  - Source: [Link](https://www.pivotapp.ai/resources/blog)
- **Top 5 Source-to-Pay Platforms in 2026**
  - Image: 
  - Source: [Link](https://www.pivotapp.ai/blog/top-5-source-to-pay-platforms-to-explore-in-2026)

## Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.