Pivot Brand Identity

A complete profile of Pivot's visual system — colors, typography, components, and personality — extracted from https://www.pivotapp.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #E6EDFE
• secondary: #EFFE53
• accent: #EFFE53
• background: #FFFFFF
• textPrimary: #1B1B18
• link: #3451B2

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): .png)

UI Components

• input: background=#2A2A28, textColor=#EDEDEC, borderColor=#474642, borderRadius=8px, shadow=none
• buttonPrimary: background=#EFFE53, textColor=#1B1B18, borderRadius=8px, shadow=rgba(62, 62, 58, 0.4) 0px 1px 2px 0px, rgba(210, 228, 1, 0.76) 0px 0px 0px 1px
• buttonSecondary: background=#FFFFFD, textColor=#EDEDEC, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Pivot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Pivot Articles for Innovative Procurement
  • Image:
  • Source: Link
• Which S2P platform best fits your tech stack? | Pivot
  • Image:
  • Source: Link
• Pivot Articles for Innovative Procurement
  • Image: .png)
  • Source: Link
• Pivot Updates | Blog for Innovative Procurement
  • Image: .png)
  • Source: Link
• Pivot Articles for Innovative Procurement
  • Image:
  • Source: Link
• Top 5 Source-to-Pay Platforms in 2026
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.