Pinwheel Brand Identity

A complete profile of Pinwheel's visual system — colors, typography, components, and personality — extracted from https://www.pinwheelapi.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/pinwheel
• Machine-readable JSON: https://characterquilt.com/branding/pinwheel.json
• Per-page llms.txt: https://characterquilt.com/branding/pinwheel/llms.txt

Quick Facts

Color Palette

• primary: #072D66
• secondary: #ECF4FF
• accent: #1170FF
• background: #FFFFFF
• textPrimary: #1170FF
• link: #1170FF

Typography

• primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
• heading: Euclid Circular A — https://fonts.google.com/specimen/Euclid+Circular+A

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1170FF, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#ECF4FF, textColor=#1170FF, borderColor=#1170FF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: financial services and developers

Pinwheel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Implement Taxes
  • Image:
  • Source: Link to Source
• The anatomy and potential of payroll data: Transforming complex data into insights
  • Image:
  • Source: Link to Source
• Monitoring
  • Image:
  • Source: Link to Source
• Blog | Pinwheel
  • Image:
  • Source: Link to Source
• Resource Center | Pinwheel
  • Image:
  • Source: Link to Source
• The branch of the future
  • Image:
  • Source: Link to Source

Working with these fonts

Not found on Google Fonts? Here are some suggestions:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Euclid Circular A",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#072D66",
    "secondary": "#ECF4FF",
    "accent": "#1170FF",
    "background": "#FFFFFF",
    "textPrimary": "#1170FF",
    "link": "#1170FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Euclid Circular A"
    },
    "fontStacks": {
      "heading": [
        "Euclid Circular A",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Euclid Circular A",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "120px",
      "h2": "84.8px",
      "body": "28.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1170FF",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#ECF4FF",
      "textColor": "#1170FF",
      "borderColor": "#1170FF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/632be9850bc65a6eacc40d2f/686b09bdbb53d5dd40c1e7a4_Pinwheel%20logo%20isolated.png",
    "favicon": "https://cdn.prod.website-files.com/632be9850bc65a6eacc40d2f/6911fdac4b18974d4e291f73_fava.png",
    "ogImage": "https://cdn.prod.website-files.com/632be9850bc65a6eacc40d2f/68a71e3ed62ff61eae4fc5d0_meta%20homepage.jpg"
  }
}