Pinch Brand Identity

A complete profile of Pinch's visual system — colors, typography, components, and personality — extracted from https://startpinch.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://startpinch.com.

• primary: #171C26
  rgb(23, 28, 38)
• secondary: #8592AD
  rgb(133, 146, 173)
• accent: #4B88B9
  rgb(75, 136, 185)
• background: #0E121B
  rgb(14, 18, 27)
• textPrimary: #0E121B
  rgb(14, 18, 27)
• link: #4B88B9
  rgb(75, 136, 185)

Typography

Each font links to its Google Fonts page where available.

• primary: IBM Plex Sans
  IBM Plex Sans Google Fonts →
• heading: IBM Plex Sans
  IBM Plex Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Pinch's actual button styles.

• Input
  background: #EBECF9
  textColor: #4B88B9
  borderColor: null
  borderRadius: 0px
  shadow: none

• Button Primary
  background: #4B88B9
  textColor: #EBECF9
  borderRadius: 0px
  shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.605637 -0.0414156 -0.0894048 / 0.2) 0px 10px 15px -3px, oklab(0.605637 -0.0414156 -0.0894048 / 0.2) 0px 4px 6px -4px

• Button Secondary
  background: transparent
  textColor: #AFB2C9
  borderColor: #262A32
  borderRadius: 0px
  shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Frequently Asked Questions

• What is Pinch's primary brand color?
  Pinch's primary brand color is #171C26. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Pinch use?
  Pinch uses #4B88B9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Pinch use?
  Pinch uses IBM Plex Sans as the primary typeface across body and headings.

• Does Pinch use a light or dark theme?
  Pinch's primary site uses a dark color scheme, with a background of #0E121B.

• Where can I find Pinch's logo?
  Pinch's logo is available directly on their site (https://startpinch.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://startpinch.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pinch.