# PINA Brand Identity

A complete profile of **PINA**'s visual system — colors, typography, components, and personality — extracted from https://pina.id. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pina
- Machine-readable JSON: https://characterquilt.com/branding/pina.json
- Per-page llms.txt: https://characterquilt.com/branding/pina/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFDC00 |
| Accent | #FFDC00 |
| Body Font | Quicksand |
| Heading Font | Quicksand |

## Color Palette

- primary: #FFDC00
- secondary: #F3D626
- accent: #FFDC00
- background: #FFFFFF
- textPrimary: #000000
- link: #1E1C0F

## Typography

- primary: Quicksand — https://fonts.google.com/specimen/Quicksand
- heading: Quicksand — https://fonts.google.com/specimen/Quicksand

## Visual Assets

- Logo: https://pina.id/_next/static/media/head-logo.b9939004.svg
- Favicon: https://pina.id/favicon.ico

## UI Components

- buttonPrimary: background=#FFDC00, textColor=#1E1C0F, borderRadius=12px, shadow=none
- buttonSecondary: background=transparent, textColor=#1E1C0F, borderColor=#FFDC00, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: financially conscious individuals seeking wealth management solutions

## PINA Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Segini Gaji Digital Marketing di Indonesia! Tertarik?**  
  - Image: https://pina-classroom.s3.ap-southeast-1.amazonaws.com/public/8cf5da1b1eadf4688d9c9b3e79b69b14.webp  
  - Source: https://pina.id/artikel/detail/segini-gaji-digital-marketing-di-indonesia-tertarik-df4xajxbvjq
- **Pensiun: Pilih Berbisnis atau Berinvestasi?**  
  - Image: https://pina-classroom.s3.ap-southeast-1.amazonaws.com/public/36bef992de5b0dcb94d604d2bcf77e27.jpeg  
  - Source: https://pina.id/artikel/detail/pensiun-pilih-berbisnis-atau-berinvestasi-2uvlagkefme
- **Tambah Kocek Pasca Lebaran Dengan Freelance Sampingan**  
  - Image: https://pina-classroom.s3.ap-southeast-1.amazonaws.com/public/9dd03a337fff3e1895845bd935d6cf23.jpeg  
  - Source: https://pina.id/artikel/detail/tambah-kocek-pasca-lebaran-dengan-freelance-sampingan-2hw1m6tvs43
- **Berapa Harga Yang Mesti Dibayar Untuk 'Sahabat Bulu' Kamu?**  
  - Image: https://pina-classroom.s3.ap-southeast-1.amazonaws.com/public/e23dd12212fe82451344a452f8fe3c69.jpeg  
  - Source: https://pina.id/artikel/detail/berapa-harga-yang-mesti-dibayar-untuk-sahabat-bulu-kamu
- **Passive Income Adalah: Arti dan Contohnya yang Menjanjikan**  
  - Image: https://pina-classroom.s3.ap-southeast-1.amazonaws.com/public/f0b26ba82c2b370f6b33340a52178c00.webp  
  - Source: https://pina.id/artikel/detail/passive-income-adalah-arti-dan-contohnya-yang-menjanjikan-1mc8ujdr6sy
- **Ini Tanda Mental “Cuan” Malah Berakibat Buruk Bagi Kondisi Finansial Kamu**  
  - Image: https://pina-classroom.s3.ap-southeast-1.amazonaws.com/public/1cf33b35e6a03bcaf7165c4acb94a845.jpeg  
  - Source: https://pina.id/artikel/detail/ini-tanda-mental-cuan-malah-berakibat-buruk-bagi-kondisi-finansial-kamu

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Quicksand",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFDC00",
    "secondary": "#F3D626",
    "accent": "#FFDC00",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1E1C0F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Quicksand",
      "heading": "Quicksand"
    },
    "fontStacks": {
      "heading": [
        "Quicksand"
      ],
      "body": [
        "Quicksand"
      ],
      "paragraph": [
        "Quicksand"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFDC00",
      "textColor": "#1E1C0F",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1E1C0F",
      "borderColor": "#FFDC00",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://pina.id/_next/static/media/head-logo.b9939004.svg",
    "favicon": "https://pina.id/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Pina"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is in the header, visible, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Mulai Sekarang",
      "reasoning": "Button #0 has a vibrant brand color (#FFDC00) and action-oriented text 'Mulai Sekarang', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Lihat Video",
      "reasoning": "Button #3 has a transparent background with a border, making it a suitable secondary button distinct from the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "financially conscious individuals seeking wealth management solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is in the header, visible, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```