pina.json

PINA Brand Identity

A complete profile of PINA's visual system — colors, typography, components, and personality — extracted from https://pina.id. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFDC00
Accent #FFDC00
Body Font Quicksand
Heading Font Quicksand

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: financially conscious individuals seeking wealth management solutions

PINA Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Quicksand",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFDC00",
    "secondary": "#F3D626",
    "accent": "#FFDC00",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1E1C0F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Quicksand",
      "heading": "Quicksand"
    },
    "fontStacks": {
      "heading": [
        "Quicksand"
      ],
      "body": [
        "Quicksand"
      ],
      "paragraph": [
        "Quicksand"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFDC00",
      "textColor": "#1E1C0F",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1E1C0F",
      "borderColor": "#FFDC00",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://pina.id/_next/static/media/head-logo.b9939004.svg",
    "favicon": "https://pina.id/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Pina"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is in the header, visible, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Mulai Sekarang",
      "reasoning": "Button #0 has a vibrant brand color (#FFDC00) and action-oriented text 'Mulai Sekarang', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Lihat Video",
      "reasoning": "Button #3 has a transparent background with a border, making it a suitable secondary button distinct from the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "financially conscious individuals seeking wealth management solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is in the header, visible, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}