# Pika Brand Identity

A complete profile of **Pika**'s visual system — colors, typography, components, and personality — extracted from [https://pika.art/](https://pika.art/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://pika.art/.

| Color        | Value       | rgb                  |
|--------------|-------------|----------------------|
| primary      | #FFEDD2    | rgb(255, 237, 210)  |
| accent       | #FFEDD2    | rgb(255, 237, 210)  |
| background   | #0D0D0D    | rgb(13, 13, 13)     |
| textPrimary  | #0D0D0D    | rgb(13, 13, 13)     |
| link         | #FCF6EC    | rgb(252, 246, 236)  |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font Family         | Link                               |
|--------|---------------------|------------------------------------|
| body   | Telka               | [Google Fonts →](https://fonts.google.com/specimen/Telka)  |
| heading | Telka Extended      | [Google Fonts →](https://fonts.google.com/specimen/Telka+Extended)|

## UI Components

Live previews rendered using Pika's actual button styles.

### Button Primary

- Background: #FFEDD2
- Text Color: #0D0D0D
- Border Radius: 6px
- Shadow: none

### Button Secondary

- Background: #FFFFFF
- Text Color: #0D0D0D
- Border Radius: 6px
- Shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** digital artists and creatives

## Pika Brand in the Wild

Image: [cdn.pika.art](https://cdn.pika.art/pika/2.5/launch/275797df-23b0-4cfe-b6ba-e1e46f7e9531.webp)

Image: [cdn.sanity.io](https://cdn.sanity.io/images/sm6f329d/production/48424af29bcccf59c3c76c89ac0fbe1212eeb4b0-1920x1364.png)

Image: [cdn.pika.art](https://cdn.pika.art/pika/2.5/launch/b648eb7d-8a2f-4350-9d84-7fae958c633a.jpg)

Image: [cdn.pika.art](https://cdn.pika.art/v1/eb37854d-8b0c-41aa-a892-12e0f5e8f765/poster.jpg)

Image: [cdn.pika.art](https://cdn.pika.art/v1/4bf2d55f-b058-4d52-8d98-3e6e7e7e7e64/poster.jpg)

Image: [cdn.pika.art](https://cdn.pika.art/v1/bd8bb349-7010-4868-a760-34be61a2f81e/poster.jpg)

## Frequently Asked Questions

### What is Pika's primary brand color?
Pika's primary brand color is #FFEDD2. It anchors the visual identity across their website, product UI, and marketing materials.

### What font does Pika use?
Pika uses Telka for body text and Telka Extended for headings. Fonts were detected on https://pika.art/ as part of their live design system.

### Does Pika use a light or dark theme?
Pika's primary site uses a dark color scheme, with a background of #0D0D0D.

### Where can I find Pika's logo?
Pika's logo is available directly on their site (https://pika.art/). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from https://pika.art/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pika.

## Methodology

Brand data on this page was extracted from [https://pika.art/](https://pika.art/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.