pika.json

Pika Brand Identity

A complete profile of Pika's visual system — colors, typography, components, and personality — extracted from https://pika.art/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFEDD2
Accent #FFEDD2
Body Font Telka
Heading Font Telka Extended

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: digital artists and creatives

Pika Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Telka",
      "role": "body"
    },
    {
      "family": "Telka Extended",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFEDD2",
    "accent": "#FFEDD2",
    "background": "#0D0D0D",
    "textPrimary": "#0D0D0D",
    "link": "#FCF6EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Telka",
      "heading": "Telka Extended"
    },
    "fontStacks": {
      "heading": [
        "Telka"
      ],
      "body": [
        "Telka"
      ],
      "paragraph": [
        "Telka"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFEDD2",
      "textColor": "#0D0D0D",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0D0D0D",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2296%22%20height%3D%2230%22%20viewBox%3D%220%200%2096%2030%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_6194_17321)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M37.0057%200H32.416V4.8047H37.0057V0Z%22%20fill%3D%22%230D0D0D%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M37.0057%206.88232H32.416V29.6165H37.0057V6.88232Z%22%20fill%3D%22%230D0D0D%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M67.7158%203.45048H61.3594L45.5194%2015.7343V0H40.9329H40.9297V29.6166H45.5194V17.1133L61.5066%2029.6166H68.1639L51.0885%2016.0991L67.7158%203.45048Z%22%20fill%3D%22%230D0D0D%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.4769%200H0V29.6166H4.58972V19.0797H16.4769C27.5799%2019.0797%2028.7802%2012.4075%2028.7802%209.54138C28.777%206.67216%2027.5767%200%2016.4769%200ZM15.6479%2014.6831H4.58972V4.39658H15.6511C21.3995%204.39658%2023.8512%205.93322%2023.8512%209.53829C23.848%2013.1434%2021.3963%2014.6831%2015.6479%2014.6831Z%22%20fill%3D%22%230D0D0D%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M73.1699%2022.728H73.0547V22.7837H73.1699V22.728Z%22%20fill%3D%22%230D0D0D%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M73.1699%2022.6753H73.0547V22.7309H73.1699V22.6753Z%22%20fill%3D%22%230D0D0D%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M95.8077%2024.45V12.9732C95.8077%206.26388%2091.6085%203.271%2082.189%203.271C74.2738%203.271%2069.5497%206.82969%2069.5497%2012.7907H74.1778C74.1778%209.22276%2076.6487%207.63356%2082.189%207.63356C88.8815%207.63356%2091.2564%209.11764%2091.2564%2013.3009C89.6209%2013.5204%2088.0686%2013.7152%2086.5515%2013.9038C75.1764%2015.326%2068.311%2016.1856%2068.311%2022.7681C68.311%2025.3497%2069.3%2027.1801%2071.3356%2028.3612C73.1568%2029.4186%2076.4023%2029.9998%2080.4735%2029.9998C85.9562%2029.9998%2090.5203%2028.6673%2091.8293%2026.6854C91.7109%2028.4879%2091.8293%2029.6072%2091.8293%2029.6165H96.003C95.9966%2029.5979%2095.8077%2027.5449%2095.8077%2024.45ZM91.2564%2019.0455C91.2564%2021.8436%2090.2642%2023.7636%2088.2222%2024.9107C86.3979%2025.9372%2083.6549%2026.4164%2079.5965%2026.4164C77.1096%2026.4164%2072.9392%2025.9372%2072.9392%2022.731C72.9392%2021.1665%2074.0274%2020.2111%2076.6935%2019.4382C79.5677%2018.6034%2084.3975%2017.9572%2091.2596%2017.1904V19.0455H91.2564Z%22%20fill%3D%22%230D0D0D%22%20style%3D%22fill%3A%20rgb(13%2C%2013%2C%2013)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22clip0_6194_17321%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Crect%20width%3D%2296%22%20height%3D%2230%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://pika.art/favicon.ico?favicon.3e7abfbd.ico",
    "ogImage": "https://pika-kz6almgw8-pika-labs.vercel.app/images/og.jpeg",
    "logoHref": "/home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Pika'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign in with an email",
      "reasoning": "Button #0 has a vibrant background color (#FFEDD2) that stands out as the primary CTA, and the text 'Sign in with an email' suggests a direct action."
    },
    "secondary": {
      "index": 1,
      "text": "Sign in with Google",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and offers an alternative sign-in method, making it a suitable secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "digital artists and creatives"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Pika'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}