Pier Brand Identity

A complete profile of Pier's visual system — colors, typography, components, and personality — extracted from http://www.pier-finance.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.pier-finance.com.

• primary: #9665F7
• rgb(150, 101, 247)
• secondary: #798099
• rgb(121, 128, 153)
• accent: #E6E7F9
• rgb(230, 231, 249)
• background: #F4F8FA
• rgb(244, 248, 250)
• textPrimary: #222222
• rgb(34, 34, 34)
• link: #798099
• rgb(121, 128, 153)

Typography

Each font links to its Google Fonts page where available.

• primary: Poppins
• heading: Poppins

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Pier's actual button styles.

• Button Primary
  background: #E6E7F9
  textColor: #FFFFFF
  borderRadius: 4px
  shadow: rgba(0, 0, 0, 0.03) 0px 2px 8px 0px

• Button Secondary
  background: #FFFFFF
  textColor: #9665F7
  borderRadius: 4px
  shadow: rgba(0, 0, 0, 0.03) 0px 2px 8px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial professionals

Frequently Asked Questions

1. What is Pier's primary brand color?
   Pier's primary brand color is #9665F7. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Pier use?
   Pier uses #E6E7F9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Pier use?
   Pier uses Poppins as the primary typeface across body and headings.

4. Does Pier use a light or dark theme?
   Pier's primary site uses a light color scheme, with a background of #F4F8FA.

5. Where can I find Pier's logo?
   Pier's logo is available directly on their site (http://www.pier-finance.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from http://www.pier-finance.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pier.

Methodology

Brand data on this page was extracted from http://www.pier-finance.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.