PicnicHealth Brand Identity

A complete profile of PicnicHealth's visual system — colors, typography, components, and personality — extracted from https://picnichealth.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://picnichealth.com.

primary

#21243B

rgb(33, 36, 59)

secondary

#2C2C4B

rgb(44, 44, 75)

accent

#7E57FF

rgb(126, 87, 255)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#121420

rgb(18, 20, 32)

link

#7E57FF

rgb(126, 87, 255)

Typography

Each font links to its Google Fonts page where available.

primary

DM Sans

DM Sans Google Fonts →

heading

DM Sans

DM Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using PicnicHealth's actual button styles.

Button Primary

buttonPrimary

background #21243B textColor #FFFFFF borderColor #21243B borderRadius 160px shadow none

Button Secondary

buttonSecondary

background #F1EBFD textColor #21243B borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals and patients

Frequently Asked Questions

What is PicnicHealth's primary brand color?

PicnicHealth's primary brand color is #21243B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does PicnicHealth use?

PicnicHealth uses #7E57FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does PicnicHealth use?

PicnicHealth uses DM Sans as the primary typeface across body and headings.

Does PicnicHealth use a light or dark theme?

PicnicHealth's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find PicnicHealth's logo?

PicnicHealth's logo is available directly on their site (https://picnichealth.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://picnichealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PicnicHealth.

Methodology

Brand data on this page was extracted from https://picnichealth.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by PicnicHealth.