PickTrace Brand Identity

A complete profile of PickTrace's visual system — colors, typography, components, and personality — extracted from http://picktrace.com/company. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://picktrace.com/company.

• primary
  #0A558C
  rgb(10, 85, 140)
• secondary
  #2EA3F2
  rgb(46, 163, 242)
• accent
  #2098D1
  rgb(32, 152, 209)
• background
  #FFFFFF
  rgb(255, 255, 255)
• textPrimary
  #212121
  rgb(33, 33, 33)
• link
  #2098D1
  rgb(32, 152, 209)

Typography

Each font links to its Google Fonts page where available.

• primary
  Roboto
  Roboto Google Fonts →
• heading
  Roboto
  Roboto Google Fonts → Roboto, Helvetica, Arial, Lucida, sans-serif

Visual Assets

Logo

Favicon

Social Card

Brand Personality

• Tone: professional
• Energy: medium
• Audience: agriculture businesses

PickTrace Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: picktrace.com Source: picktrace.com

Image: i.ytimg.com Source: picktrace.com

Image: picktrace.com Source: picktrace.com

Image: picktrace.com Source: picktrace.com

Image: picktrace.com Source: picktrace.com

Image: picktrace.com Source: picktrace.com

Frequently Asked Questions

1. What is PickTrace's primary brand color?

   PickTrace's primary brand color is #0A558C. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does PickTrace use?

   PickTrace uses #2098D1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does PickTrace use?

   PickTrace uses Roboto as the primary typeface across body and headings.

4. Does PickTrace use a light or dark theme?

   PickTrace's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find PickTrace's logo?

   PickTrace's logo is available directly on their site (http://picktrace.com/company). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?

   This profile was extracted from http://picktrace.com/company using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PickTrace.

Methodology

Brand data on this page was extracted from http://picktrace.com/company on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by PickTrace.