pickle.json

Pickle Brand Identity

A complete profile of Pickle's visual system — colors, typography, components, and personality — extracted from https://www.pickle.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1C6B3A
Accent #175D31
Body Font Suisse Intl
Heading Font ABC Oracle Variable

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Pickle Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here is a flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse Intl",
      "role": "body"
    },
    {
      "family": "ABC Oracle Variable",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1C6B3A",
    "accent": "#175D31",
    "background": "#FBFBF7",
    "textPrimary": "#000000",
    "link": "#175D31"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse Intl",
      "heading": "ABC Oracle Variable"
    },
    "fontStacks": {
      "heading": [
        "ABC Oracle Variable",
        "Suisse Intl",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "Suisse Intl",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Inter",
        "Helvetica Neue",
        "Arial",
        "Apple SD Gothic Neo",
        "Noto Sans KR",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Oracle Variable",
        "Suisse Intl",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0.04) 0px 1px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#FBFBF7",
      "textColor": "#000000",
      "borderColor": "#C9C9C6",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.pickle.com/pickle-landing-logo.svg",
    "favicon": "https://www.pickle.com/favicon.svg",
    "ogImage": "https://pickle.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Pickle Home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pickle'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Chat",
      "reasoning": "Button #0 ('Try Chat') is the primary CTA due to its action-oriented text and the presence of 'cta' in its class name, indicating a call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Product Overview",
      "reasoning": "Button #1 ('Product Overview') is selected as secondary because it has a different background color group and serves as an informational link, typical for secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pickle'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}