Phoenix Brand: Colors, Fonts, Logo & Visual Identity
Phoenix Brand Identity
A complete profile of Phoenix's visual system — colors, typography, components, and personality — extracted from https://phoenix.ca. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://phoenix.ca.
- primary: #F8991D (rgb(248, 153, 29))
- secondary: #1C2349 (rgb(28, 35, 73))
- accent: #F8991D (rgb(248, 153, 29))
- background: #FFFFFF (rgb(255, 255, 255))
- textPrimary: #0B1238 (rgb(11, 18, 56))
- link: #0B1238 (rgb(11, 18, 56))
Typography
Each font links to its Google Fonts page where available.
- primary: Ftpolar (Ftpolar Google Fonts →)
- heading: Marche (Marche Google Fonts →)
Visual Assets
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UI Components
Live previews rendered using Phoenix's actual button styles.
Input
- background: #FFFFFF
- textColor: #0B1238
- borderColor: null
- borderRadius: 0px
- shadow: none
Button Primary
- background: #F8991D
- textColor: #0B1238
- borderRadius: 1.2px
- shadow: none
Button Secondary
- background: #1C2349
- textColor: #0B1238
- borderRadius: 0px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: men seeking health services in Canada
Frequently Asked Questions
What is Phoenix's primary brand color?
- Phoenix's primary brand color is #F8991D. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Phoenix use?
- Phoenix uses Ftpolar for body text and Marche for headings. Fonts were detected on https://phoenix.ca as part of their live design system.
Does Phoenix use a light or dark theme?
- Phoenix's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Phoenix's logo?
- Phoenix's logo is available directly on their site (https://phoenix.ca). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
- This profile was extracted from https://phoenix.ca using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Phoenix.