Phia Brand Identity

A complete profile of Phia's visual system — colors, typography, components, and personality — extracted from https://phia.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://phia.com/.

Typography

Each font links to its Google Fonts page where available.

UI Components

Live previews rendered using Phia's actual button styles.

Button Primary

• background: #EDEDED
• textColor: #000000
• borderColor: #D8D8D8
• borderRadius: 9999px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Secondary

• background: #FFFFFF
• textColor: #000000
• borderColor: #E5E5E5
• borderRadius: 9999px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

Tone: modern Energy: medium Audience: online shoppers

Frequently Asked Questions

What is Phia's primary brand color? Phia's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Phia use? Phia uses #1A73E8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Phia use? Phia uses Inter for body text and PP Neue Montreal for headings. Fonts were detected on https://phia.com/ as part of their live design system.

Does Phia use a light or dark theme? Phia's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Phia's logo? Phia's logo is available directly on their site (https://phia.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://phia.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Phia.

Methodology

Brand data on this page was extracted from https://phia.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Phia.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "PP Neue Montreal",
      "role": "heading"
    },
    {
      "family": "GT Super Display",
      "role": "display"
    },
    {
      "family": "Roboto Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#9CA3AF",
    "accent": "#1A73E8",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "PP Neue Montreal"
    },
    "fontStacks": {
      "heading": [
        "GT Super Display",
        "serif"
      ],
      "body": [
        "PP Neue Montreal",
        "sans-serif"
      ],
      "paragraph": [
        "PP Neue Montreal",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "56px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EDEDED",
      "textColor": "#000000",
      "borderColor": "#D8D8D8",
      "borderRadius": "9999px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E5E5E5",
      "borderRadius": "9999px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": 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}