Pharos Brand Identity

A complete profile of Pharos's visual system — colors, typography, components, and personality — extracted from https://pharos.health/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://pharos.health/

• primary: #1D7A88 (rgb(29, 122, 136))
• secondary: #DCF4F4 (rgb(220, 244, 244))
• accent: #007595 (rgb(0, 117, 149))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #101828 (rgb(16, 24, 40))
• link: #101828 (rgb(16, 24, 40))

Typography

Each font links to its Google Fonts page where available.

• primary: Outfit
  • Outfit Google Fonts →
• heading: Outfit
  • Outfit Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Pharos's actual button styles.

Input

• background: #F3F4F6
• textColor: #101828
• borderColor: null
• borderRadius: 12px
• shadow: none

Button Primary

• background: #007595
• textColor: #FFFFFF
• borderRadius: 12px
• shadow: none

Button Secondary

• background: #155DFC
• textColor: #FFFFFF
• borderRadius: 6px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: healthcare professionals and hospital administrators

Pharos Brand in the Wild

Image: it-knowledge.umn.edu

Image: doc.pharos.com

Image: pharos.com

Image: live.staticflickr.com

Image: virtual-routes.org

Image: genengnews.com

Frequently Asked Questions

What is Pharos's primary brand color?

Pharos's primary brand color is #1D7A88. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Pharos use?

Pharos uses #007595 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Pharos use?

Pharos uses Outfit as the primary typeface across body and headings.

Does Pharos use a light or dark theme?

Pharos's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Pharos's logo?

Pharos's logo is available directly on their site (https://pharos.health/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://pharos.health/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pharos.

Methodology

Brand data on this page was extracted from https://pharos.health/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pharos.