# Phantom Brand Identity

A complete profile of **Phantom**'s visual system — colors, typography, components, and personality — extracted from https://phantom.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/phantom
- Machine-readable JSON: https://characterquilt.com/branding/phantom.json
- Per-page llms.txt: https://characterquilt.com/branding/phantom/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3C315B |
| Accent | #AB9FF2 |
| Body Font | Phantom |
| Heading Font | Phantom |

## Color Palette

- primary: #3C315B
- secondary: #AB9FF2
- accent: #AB9FF2
- background: #F5F2FF
- textPrimary: #1C1C1C
- link: #E2DFFE

## Typography

- primary: Phantom — [Google Fonts](https://fonts.google.com/specimen/Phantom)
- heading: Phantom — [Google Fonts](https://fonts.google.com/specimen/Phantom)

## Visual Assets

- Logo:  %20!important%3B%22%2F%3E%3C%2Fsvg%3E)
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=transparent, textColor=#3C315B, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#AB9FF2, textColor=#3C315B, borderRadius=32px, shadow=none
- buttonSecondary: background=#E2DFFE, textColor=#3C315B, borderRadius=32px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in cryptocurrency and finance

## Phantom Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Hyperbit (BTH) Price Chart - Buy and Sell on Phantom**
  - Image: 
  - Source: [BTH Token](https://phantom.com/tokens/solana/BTH9AhViZBYGTnzwUZGdt5Z1tgsFcNgCGSoLWrzgjMQh)
- **GMTrade**
  - Image: 
  - Source: [GMTrade](https://phantom.com/apps/gmtrade-xyz-oo1o)
- **Phantom: The crypto wallet for everyone**
  - Image: 
  - Source: [Deep Dive](https://phantom.com/learn/blog/deep-dive-log-in-to-phantom-with-email)
- **Women of Phantom: Kristen Hewell Garrett**
  - Image: 
  - Source: [Kristen Hewell Garrett](https://phantom.com/learn/blog/kristen-hewell-garrett)
- **Phantom Auth: A new kind of authentication factor**
  - Image: 
  - Source: [Phantom Authentication](https://phantom.com/learn/developers/phantom-authentication)
- **Phantom: The crypto wallet for everyone**
  - Image: 
  - Source: [Deep Dive](https://phantom.com/learn/blog/deep-dive-log-in-to-phantom-with-email)

## Working with these fonts

Not found on Google Fonts? Here are some instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.