Phantom Brand Identity

A complete profile of Phantom's visual system — colors, typography, components, and personality — extracted from https://phantom.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/phantom
• Machine-readable JSON: https://characterquilt.com/branding/phantom.json
• Per-page llms.txt: https://characterquilt.com/branding/phantom/llms.txt

Quick Facts

Color Palette

• primary: #3C315B
• secondary: #AB9FF2
• accent: #AB9FF2
• background: #F5F2FF
• textPrimary: #1C1C1C
• link: #E2DFFE

Typography

• primary: Phantom — Google Fonts
• heading: Phantom — Google Fonts

Visual Assets

• Logo: %20!important%3B%22%2F%3E%3C%2Fsvg%3E)
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#3C315B, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#AB9FF2, textColor=#3C315B, borderRadius=32px, shadow=none
• buttonSecondary: background=#E2DFFE, textColor=#3C315B, borderRadius=32px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in cryptocurrency and finance

Phantom Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Hyperbit (BTH) Price Chart - Buy and Sell on Phantom
  • Image:
  • Source: BTH Token
• GMTrade
  • Image:
  • Source: GMTrade
• Phantom: The crypto wallet for everyone
  • Image:
  • Source: Deep Dive
• Women of Phantom: Kristen Hewell Garrett
  • Image:
  • Source: Kristen Hewell Garrett
• Phantom Auth: A new kind of authentication factor
  • Image:
  • Source: Phantom Authentication
• Phantom: The crypto wallet for everyone
  • Image:
  • Source: Deep Dive

Working with these fonts

Not found on Google Fonts? Here are some instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.