# PgDog Brand Identity

A complete profile of **PgDog**'s visual system — colors, typography, components, and personality — extracted from [https://pgdog.dev](https://pgdog.dev/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://pgdog.dev.

### Primary

`#0751CF`

### Secondary

`#4B5563`

### Accent

`#3D62B0`

### Background

`#FFFFFF`

### Text Primary

`#3D62B0`

### Link

`#3D62B0`

## Typography

Each font links to its Google Fonts page where available.

### Primary

Inter  
[Google Fonts →](https://fonts.google.com/specimen/Inter)

### Heading

Inter  
[Google Fonts →](https://fonts.google.com/specimen/Inter)

### Font Stack

Inter, Arial, sans-serif

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using PgDog's actual button styles.

### Button Primary

`buttonPrimary`

- background: `#3D62B0`
- textColor: `#FFFFFF`
- borderColor: `#3D62B0`
- borderRadius: `1px`
- shadow: `none`

### Button Secondary

`buttonSecondary`

- background: `#FFFFFF`
- textColor: `#355BA9`
- borderColor: `#FFFFFF`
- borderRadius: `1px`
- shadow: `rgba(7, 77, 207, 0.06) 6px 6px 0px 0px, rgba(7, 77, 207, 0.06) -6px -6px 0px 0px`

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** developers and tech companies

## PgDog Brand in the Wild

Source: [docs.pgdog.dev](https://docs.pgdog.dev/features/sharding/query-routing/)

Source: [pgdog.dev](https://pgdog.dev/blog/replace-protobuf-with-rust)

Source: [pgdog.dev](https://pgdog.dev/blog/sharding-a-real-rails-app)

Source: [pgdog.dev](https://pgdog.dev/blog/sharding-a-real-rails-app)

Source: [docs.pgdog.dev](https://docs.pgdog.dev/)

Source: [pgdog.dev](https://pgdog.dev/)

## Frequently Asked Questions

1. **What is PgDog's primary brand color?**   
   PgDog's primary brand color is `#0751CF`. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does PgDog use?**   
   PgDog uses `#3D62B0` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does PgDog use?**   
   PgDog uses Inter as the primary typeface across body and headings.

4. **Does PgDog use a light or dark theme?**   
   PgDog's primary site uses a light color scheme, with a background of `#FFFFFF`.

5. **Where can I find PgDog's logo?**   
   PgDog's logo is available directly on their site (https://pgdog.dev). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**   
   This profile was extracted from https://pgdog.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PgDog.

## Methodology

Brand data on this page was extracted from [https://pgdog.dev](https://pgdog.dev/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0751CF",
    "secondary": "#4B5563",
    "accent": "#3D62B0",
    "background": "#FFFFFF",
    "textPrimary": "#3D62B0",
    "link": "#3D62B0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "1px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3D62B0",
      "textColor": "#FFFFFF",
      "borderColor": "#3D62B0",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#355BA9",
      "borderColor": "#FFFFFF",
      "borderRadius": "1px",
      "borderRadiusCorners": {
        "topLeft": "1px",
        "topRight": "1px",
        "bottomRight": "1px",
        "bottomLeft": "1px"
      },
      "shadow": "rgba(7, 77, 207, 0.06) 6px 6px 0px 0px, rgba(7, 77, 207, 0.06) -6px -6px 0px 0px"
    }
  },
  "images": {
    "logo": "https://pgdog.dev/assets/images/logo2.png",
    "favicon": "https://pgdog.dev/assets/images/favicon2.png",
    "ogImage": "https://pgdog.dev/assets/images/logo2_wide.png",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```