# Persona Brand Identity A complete profile of **Persona**'s visual system — colors, typography, components, and personality — extracted from [https://withpersona.com/](https://withpersona.com/). Built for designers, agents, and AI tools. ## Color Palette Brand palette extracted from https://withpersona.com/. primary #D3D5FF rgb(211, 213, 255) secondary #8A8FFD rgb(138, 143, 253) accent #B2B6FE rgb(178, 182, 254) background #F6F6F6 rgb(246, 246, 246) textPrimary #000000 rgb(0, 0, 0) link #B2B6FE rgb(178, 182, 254) ## Typography Each font links to its Google Fonts page where available. primary Arial Arial [Google Fonts →](https://fonts.google.com/specimen/Arial) heading ABCMonumentGrotesk ABCMonumentGrotesk [Google Fonts →](https://fonts.google.com/specimen/ABCMonumentGrotesk) ## Visual Assets Logo Favicon ## UI Components Live previews rendered using Persona's actual button styles. Button Primary buttonPrimary background#B2B6FEtextColor#000000borderRadius0pxshadownone Button Secondary buttonSecondary background#FFFFFFtextColor#000000borderRadius9999pxshadownone ## Brand Personality **Tone:** professional **Energy:** medium **Audience:** businesses seeking secure identity verification solutions ## Persona Brand in the Wild Image: [storage.ghost.io](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2022/08/Persona-example-1.png) Source: [productmarketingalliance.com](https://www.productmarketingalliance.com/your-guide-to-personas/) Image: [venngage-wordpress.s3.amazonaws.com](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/11/Persona-Marketing-Report-Template.png) Source: [venngage.com](https://venngage.com/blog/buyer-persona-template/) Image: [framerusercontent.com](https://framerusercontent.com/images/MH3rrwaQvri9LqxdDXxNQueEM.jpg?width=3125&height=1875) Source: [digitalfirst.ai](https://www.digitalfirst.ai/blog/persona-landing-page) Image: [i0.wp.com](https://i0.wp.com/persona.qcri.org/blog/wp-content/uploads/2020/05/persona-profile-example-fig-1.png?fit=1200%2C812&ssl=1) Source: [persona.qcri.org](https://persona.qcri.org/blog/user-personas-and-facebook-ad-campaigns/) Image: [venngage-wordpress.s3.amazonaws.com](https://venngage-wordpress.s3.amazonaws.com/uploads/2021/11/Colorful-Marketing-Report-Template.png) Source: [venngage.com](https://venngage.com/blog/buyer-persona-template/) Image: [framerusercontent.com](https://framerusercontent.com/images/DAtJYKRMjHL0gjt6r6O6IDFVwQ.jpg?width=4167&height=2500) Source: [digitalfirst.ai](https://www.digitalfirst.ai/blog/persona-landing-page) ## Frequently Asked Questions What is Persona's primary brand color? Persona's primary brand color is #D3D5FF. It anchors the visual identity across their website, product UI, and marketing materials. What accent color does Persona use? Persona uses #B2B6FE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. What font does Persona use? Persona uses Arial for body text and ABCMonumentGrotesk for headings. Fonts were detected on https://withpersona.com/ as part of their live design system. Does Persona use a light or dark theme? Persona's primary site uses a light color scheme, with a background of #F6F6F6. Where can I find Persona's logo? Persona's logo is available directly on their site (https://withpersona.com/). The current logo URL is included in the machine-readable JSON profile linked above. How was this brand profile generated? This profile was extracted from https://withpersona.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Persona. ## Methodology Brand data on this page was extracted from [https://withpersona.com/](https://withpersona.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Persona. ## Machine-Readable Profile Direct endpoints for agents, designers, and tooling. No login or auth required. ``` { "colorScheme": "light", "fonts": [ { "family": "ABCMonumentGrotesk", "role": "heading" }, { "family": "Arial", "role": "body" }, { "family": "Helvetica", "role": "body" } ], "colors": { "primary": "#D3D5FF", "secondary": "#8A8FFD", "accent": "#B2B6FE", "background": "#F6F6F6", "textPrimary": "#000000", "link": "#B2B6FE" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "ABCMonumentGrotesk" }, "fontStacks": { "heading": [ "ABCMonumentGrotesk", "sans-serif" ], "body": [ "ABCMonumentGrotesk", "sans-serif" ], "paragraph": [ "ABCMonumentGrotesk", "sans-serif" ] }, "fontSizes": { "h1": "84px", "h2": "64px", "body": "22px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#B2B6FE", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://marketing-website-dfh.pages.dev/_astro/nav-logo.DeQ_NCjq.svg", "favicon": "https://cdn.withpersona.com/favicons/favicon.svg", "ogImage": null, "logoHref": "/", "logoAlt": "persona-logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Persona'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Try it now", "reasoning": "Button #1 ('Try it now') has a vibrant blue background (#B2B6FE), which aligns with the brand's accent color and is action-oriented, making it the primary CTA." }, "secondary": { "index": 2, "text": "Get a demo", "reasoning": "Button #2 ('Get a demo') has a white background (#FFFFFF), providing a clear contrast to the primary button's blue, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking secure identity verification solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Persona'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ``` ## Related Brand Profiles [Scale AI](/content/branding/scale-ai/index.html) [Fivetran](/content/branding/fivetran/index.html) [PagerDuty](/content/branding/pagerduty/index.html) [Sentry](/content/branding/sentry/index.html) [Brex](/content/branding/brex/index.html) [Miro](/content/branding/miro/index.html)