Permutive Brand Identity

A complete profile of Permutive's visual system — colors, typography, components, and personality — extracted from https://permutive.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://permutive.com.

• primary
  • #2B7BB9
  • rgb(43, 123, 185)
• secondary
  • #101720
  • rgb(16, 23, 32)
• accent
  • #1A1A1A
  • rgb(26, 26, 26)
• background
  • #FFFFFF
  • rgb(255, 255, 255)
• textPrimary
  • #3F4F64
  • rgb(63, 79, 100)
• link
  • #3F4F64
  • rgb(63, 79, 100)

Typography

Each font links to its Google Fonts page where available.

• primary
  • Moderat-Regular
  • Moderat-Regular Google Fonts →
• heading
  • Moderat
  • Moderat Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Permutive's actual button styles.

• Input
  • background #F5F8FA
  • textColor #212D3A
  • borderColor null
  • borderRadius 8px
  • shadow none
• Button Primary
  • background #1A1A1A
  • textColor #FFFFFF
  • borderColor #101720
  • borderRadius 8px
  • shadow none
• Button Secondary
  • background #FFFFFF
  • textColor #101720
  • borderColor #101720
  • borderRadius 8px
  • shadow none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Permutive Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: permutive.com

Image: permutive.com

Image: permutive.com

Image: permutive.com

Image: permutive.com

Image: permutive.com

Frequently Asked Questions

1. What is Permutive's primary brand color?
   Permutive's primary brand color is #2B7BB9. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Permutive use?
   Permutive uses #1A1A1A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Permutive use?
   Permutive uses Moderat-Regular for body text and Moderat for headings. Fonts were detected on https://permutive.com as part of their live design system.
4. Does Permutive use a light or dark theme?
   Permutive's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Permutive's logo?
   Permutive's logo is available directly on their site (https://permutive.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://permutive.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Permutive.

Methodology

Brand data on this page was extracted from https://permutive.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.