# Permitify Brand Identity

A complete profile of **Permitify**'s visual system — colors, typography, components, and personality — extracted from [https://permitify.com](https://permitify.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://permitify.com.

**primary**  
`#C62F52`  
`rgb(198, 47, 82)`

**secondary**  
`#383F47`  
`rgb(56, 63, 71)`

**accent**  
`#C62F52`  
`rgb(198, 47, 82)`

**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`

**textPrimary**  
`#000000`  
`rgb(0, 0, 0)`

**link**  
`#D2ACB5`  
`rgb(210, 172, 181)`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Inter  
[Google Fonts →](https://fonts.google.com/specimen/Inter)

**heading**  
Gemunu Libre  
[Google Fonts →](https://fonts.google.com/specimen/Gemunu+Libre)

## Visual Assets

**Logo**

**Social Card**

## UI Components

Live previews rendered using Permitify's actual button styles.

**Input**  
- **background:** `#FFFFFF`  
- **textColor:** `#2F3337`  
- **borderColor:** `#E4E5E7`  
- **borderRadius:** `6px`  
- **shadow:** `none`

**Button Primary**  
- **background:** `#C62F52`  
- **textColor:** `#FFFFFF`  
- **borderRadius:** `6px`  
- **shadow:** `rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 6px 0px`

**Button Secondary**  
- **background:** `#D2ACB5`  
- **textColor:** `#321B20`  
- **borderRadius:** `6px`  
- **shadow:** `rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 6px 0px`

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** business professionals seeking permit solutions

## Frequently Asked Questions

**What is Permitify's primary brand color?**  
Permitify's primary brand color is `#C62F52`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Permitify use?**  
Permitify uses Inter for body text and Gemunu Libre for headings.

**Does Permitify use a light or dark theme?**  
Permitify's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Permitify's logo?**  
Permitify's logo is available directly on their site ([permitify.com](https://permitify.com)).

**How was this brand profile generated?**  
This profile was extracted from [https://permitify.com](https://permitify.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Permitify.

## Methodology

Brand data on this page was extracted from [https://permitify.com](https://permitify.com/) on 2026-07-27 using the Firecrawl branding extraction API.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Gemunu Libre",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#C62F52",
    "secondary": "#383F47",
    "accent": "#C62F52",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D2ACB5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Gemunu Libre"
    },
    "fontStacks": {
      "heading": [
        "__Gemunu_Libre_9a4367",
        "__Gemunu_Libre_Fallback_9a4367"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#2F3337",
      "borderColor": "#E4E5E7",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#C62F52",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 6px 0px"
    },
    "buttonSecondary": {
      "background": "#D2ACB5",
      "textColor": "#321B20",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://www.permitify.com/_next/image?url=%2Ficononly_transparent_nobuffer%20copy.png&w=48&q=75&dpl=dpl_EJkT2ExZUhHX16hrc11rtRicFpia",
    "favicon": null,
    "ogImage": "https://www.permitify.com/seo.jpg",
    "logoHref": "/",
    "logoAlt": "Permitify Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking permit solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}
```