Permitify Brand Identity

A complete profile of Permitify's visual system — colors, typography, components, and personality — extracted from https://permitify.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://permitify.com.

primary
#C62F52
rgb(198, 47, 82)

secondary
#383F47
rgb(56, 63, 71)

accent
#C62F52
rgb(198, 47, 82)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#000000
rgb(0, 0, 0)

link
#D2ACB5
rgb(210, 172, 181)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
Google Fonts →

heading
Gemunu Libre
Google Fonts →

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Permitify's actual button styles.

Input

• background: #FFFFFF
• textColor: #2F3337
• borderColor: #E4E5E7
• borderRadius: 6px
• shadow: none

Button Primary

• background: #C62F52
• textColor: #FFFFFF
• borderRadius: 6px
• shadow: rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 6px 0px

Button Secondary

• background: #D2ACB5
• textColor: #321B20
• borderRadius: 6px
• shadow: rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 6px 0px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals seeking permit solutions

Frequently Asked Questions

What is Permitify's primary brand color?
Permitify's primary brand color is #C62F52. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Permitify use?
Permitify uses Inter for body text and Gemunu Libre for headings.

Does Permitify use a light or dark theme?
Permitify's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Permitify's logo?
Permitify's logo is available directly on their site (permitify.com).

How was this brand profile generated?
This profile was extracted from https://permitify.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Permitify.

Methodology

Brand data on this page was extracted from https://permitify.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Gemunu Libre",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#C62F52",
    "secondary": "#383F47",
    "accent": "#C62F52",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D2ACB5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Gemunu Libre"
    },
    "fontStacks": {
      "heading": [
        "__Gemunu_Libre_9a4367",
        "__Gemunu_Libre_Fallback_9a4367"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#2F3337",
      "borderColor": "#E4E5E7",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#C62F52",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 6px 0px"
    },
    "buttonSecondary": {
      "background": "#D2ACB5",
      "textColor": "#321B20",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 2px 0px 0px inset, rgba(0, 0, 0, 0.15) 0px -1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://www.permitify.com/_next/image?url=%2Ficononly_transparent_nobuffer%20copy.png&w=48&q=75&dpl=dpl_EJkT2ExZUhHX16hrc11rtRicFpia",
    "favicon": null,
    "ogImage": "https://www.permitify.com/seo.jpg",
    "logoHref": "/",
    "logoAlt": "Permitify Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking permit solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}