# Perch Brand Identity

A complete profile of **Perch**'s visual system — colors, typography, components, and personality — extracted from [https://perch.app/](https://perch.app/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://perch.app/.  
**primary**  
`#450A0A`  
`rgb(69, 10, 10)`  
**secondary**  
`#9CA3AF`  
`rgb(156, 163, 175)`  
**accent**  
`#1A73E8`  
`rgb(26, 115, 232)`  
**background**  
`#F4F4F0`  
`rgb(244, 244, 240)`  
**textPrimary**  
`#171717`  
`rgb(23, 23, 23)`  
**link**  
`#1A73E8`  
`rgb(26, 115, 232)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Sohne  
Sohne [Google Fonts →](https://fonts.google.com/specimen/Sohne)  
**heading**  
Sohne  
Sohne [Google Fonts →](https://fonts.google.com/specimen/Sohne)  
Sohne, system-ui, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Perch's actual button styles.

**Button Primary**  
- background: `#171717`  
- textColor: `#FFFFFF`  
- borderRadius: `6px`  
- shadow: none

**Button Secondary**  
- background: `#F4F4F0`  
- textColor: `#171717`  
- borderRadius: `0px`  
- shadow: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** bloggers and newsletter readers

## Frequently Asked Questions

**What is Perch's primary brand color?**  
Perch's primary brand color is `#450A0A`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Perch use?**  
Perch uses `#1A73E8` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Perch use?**  
Perch uses Sohne as the primary typeface across body and headings.

**Does Perch use a light or dark theme?**  
Perch's primary site uses a light color scheme, with a background of `#F4F4F0`.

**Where can I find Perch's logo?**  
Perch's logo is available directly on their site (https://perch.app/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://perch.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Perch.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [{
    "family": "Sohne",
    "role": "unknown"
  }],
  "colors": {
    "primary": "#450A0A",
    "secondary": "#9CA3AF",
    "accent": "#1A73E8",
    "background": "#F4F4F0",
    "textPrimary": "#171717",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sohne",
      "heading": "Sohne"
    },
    "fontStacks": {
      "heading": ["Sohne", "system-ui", "sans-serif"],
      "body": ["Sohne", "system-ui", "sans-serif"],
      "paragraph": ["Sohne", "system-ui", "sans-serif"]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F0",
      "textColor": "#171717",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://perch.app/_next/image?url=%2Fstatic%2Fimages%2Fperch-logo-black.png&w=256&q=75",
    "favicon": "https://perch.app/static/images/app-icon.png",
    "ogImage": "https://perch.app/opengraph-image.png?6f59c0d775510f9b",
    "logoHref": "/",
    "logoAlt": "Perch logo"
  }
}
```

## Methodology

Brand data on this page was extracted from [https://perch.app/](https://perch.app/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.