Perch Brand: Colors, Fonts, Logo & Visual Identity

Perch Brand Identity

A complete profile of Perch's visual system — colors, typography, components, and personality — extracted from https://perch.app/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://perch.app/.
primary
#450A0A
rgb(69, 10, 10)
secondary
#9CA3AF
rgb(156, 163, 175)
accent
#1A73E8
rgb(26, 115, 232)
background
#F4F4F0
rgb(244, 244, 240)
textPrimary
#171717
rgb(23, 23, 23)
link
#1A73E8
rgb(26, 115, 232)

Typography

Each font links to its Google Fonts page where available.
primary
Sohne
Sohne Google Fonts →
heading
Sohne
Sohne Google Fonts →
Sohne, system-ui, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Perch's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: medium
Audience: bloggers and newsletter readers

Frequently Asked Questions

What is Perch's primary brand color?
Perch's primary brand color is #450A0A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Perch use?
Perch uses #1A73E8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Perch use?
Perch uses Sohne as the primary typeface across body and headings.

Does Perch use a light or dark theme?
Perch's primary site uses a light color scheme, with a background of #F4F4F0.

Where can I find Perch's logo?
Perch's logo is available directly on their site (https://perch.app/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://perch.app/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Perch.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [{
    "family": "Sohne",
    "role": "unknown"
  }],
  "colors": {
    "primary": "#450A0A",
    "secondary": "#9CA3AF",
    "accent": "#1A73E8",
    "background": "#F4F4F0",
    "textPrimary": "#171717",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sohne",
      "heading": "Sohne"
    },
    "fontStacks": {
      "heading": ["Sohne", "system-ui", "sans-serif"],
      "body": ["Sohne", "system-ui", "sans-serif"],
      "paragraph": ["Sohne", "system-ui", "sans-serif"]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F0",
      "textColor": "#171717",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://perch.app/_next/image?url=%2Fstatic%2Fimages%2Fperch-logo-black.png&w=256&q=75",
    "favicon": "https://perch.app/static/images/app-icon.png",
    "ogImage": "https://perch.app/opengraph-image.png?6f59c0d775510f9b",
    "logoHref": "/",
    "logoAlt": "Perch logo"
  }
}

Methodology

Brand data on this page was extracted from https://perch.app/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.