# Perception Biosystems Brand Identity

A complete profile of **Perception Biosystems**'s visual system — colors, typography, components, and personality — extracted from https://www.perception.bio. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/perception-biosystems
- Machine-readable JSON: https://characterquilt.com/branding/perception-biosystems.json

## Quick Facts  
| Field | Value |  
|---|---|  
| Primary | #394EFF |  
| Accent | #394EFF |  
| Body Font | Proxima Nova |  
| Heading Font | Proxima Nova |

## Color Palette
- primary: #394EFF
- secondary: #D1D2E0
- accent: #394EFF
- background: #FFFFFF
- textPrimary: #171F66
- link: #171F66

## Typography
- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets
- Logo: 
- Favicon:

## UI Components
- buttonPrimary: background=#394EFF, textColor=#FFFFFF, borderRadius=24px, shadow=none

## Brand Personality
Tone: professional · Energy: medium · Audience: businesses looking to purchase domains

## Perception Biosystems Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.  
- **Perception Biosystems 2026 Company Profile: Valuation, Funding & Investors  | PitchBook**  
  - Image:   
  - Source: [Link](https://pitchbook.com/profiles/company/232142-59)  
- **Understanding Pitch Perception as a Hierarchical Process with Top-Down  Modulation | PLOS Computational Biology**  
  - Image:   
  - Source: [Link](https://journals.plos.org/ploscompbiol/article?id=10.1371/journal.pcbi.1000301)  
- **Perception Biosystems - Crunchbase Company Profile & Funding**  
  - Image:   
  - Source: [Link](https://www.crunchbase.com/organization/reformer-therapeutics)  
- **A Bio-Inspired, Motion-Based Analysis of Crowd Behavior Attributes  Relevance to Motion Transparency, Velocity Gradients, and Motion Patterns |  PLOS One**  
  - Image:   
  - Source: [Link](https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0053456)  
- **Perceptive Biosystems BioCad, Sprint HPLC Detector Lamp [N-40-LB-10] -  $520.00 : Nova Biotech, Scientific Lab Equipment**  
  - Image:   
  - Source: [Link](https://www.novabiotech.com/index.php?main_page=index&cPath=888_909)  
- **Omid Karkouti | Perception Biosystems | HealthTech Alpha**  
  - Image:   
  - Source: [Link](https://www.healthtechalpha.com/person/omid-karkouti)

## Working with these fonts
Not found on Google Fonts? Follow these steps if you have permission to use the fonts:
1. Open the company's homepage with DevTools open.
2. In the Network tab, filter by "Font" (by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and navigate around (some weights only load on specific routes).
4. For each captured font URL: right-click → Save As to download.
5. View the page's CSS to copy the matching @font-face declarations.

## Machine-Readable Profile
```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#394EFF",
    "secondary": "#D1D2E0",
    "accent": "#394EFF",
    "background": "#FFFFFF",
    "textPrimary": "#171F66",
    "link": "#171F66"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Proxima Nova",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#394EFF",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://forsale.spaceship-cdn.com/static/latest/3.latest/assets/fonts/spaceship-logo.svg",
    "favicon": "https://forsale.spaceship-cdn.com/static/latest/3.latest/assets/fonts/apple-touch-icon-57x57.png",
    "ogImage": null
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}
```