Per Diem Brand Identity

A complete profile of Per Diem's visual system — colors, typography, components, and personality — extracted from https://tryperdiem.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://tryperdiem.com.

• primary: #0171EA
• secondary: #0166D3
• accent: #FFBB80
• background: #1D1D1D
• textPrimary: #1D1D1D
• link: #FFBB80

Typography

Each font links to its Google Fonts page where available.

• primary: Palatino Linotype
  • Palatino Linotype Google Fonts →
• heading: Polysans Neutral
  • Polysans Neutral Google Fonts →

Visual Assets

UI Components

Live previews rendered using Per Diem's actual button styles.

• Input:

  • background: #FFFFFF
  • textColor: #0171EA
  • borderColor: #CCCCCC
  • borderRadius: 5px
  • shadow: none

• Button Primary:

  • background: #FFBB80
  • textColor: #141414
  • borderColor: #FFBB80
  • borderRadius: 10px
  • shadow: none

• Button Secondary:

  • background: #1C1C1C
  • textColor: #FFFFFF
  • borderColor: #1C1C1C
  • borderRadius: 100px
  • shadow: rgba(255, 255, 255, 0.25) 0px 0px 4px 2px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: restaurants and coffee shops

Per Diem Brand in the Wild

Source: tryperdiem.com

Source: tryperdiem.com

Source: tryperdiem.com

Source: tryperdiem.com

Source: tryperdiem.com

Source: tryperdiem.com

Frequently Asked Questions

• What is Per Diem's primary brand color?

  • Per Diem's primary brand color is #0171EA. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Per Diem use?

  • Per Diem uses #FFBB80 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Per Diem use?

  • Per Diem uses Palatino Linotype for body text and Polysans Neutral for headings. Fonts were detected on https://tryperdiem.com as part of their live design system.

• Does Per Diem use a light or dark theme?

  • Per Diem's primary site uses a dark color scheme, with a background of #1D1D1D.

• Where can I find Per Diem's logo?

  • Per Diem's logo is available directly on their site (https://tryperdiem.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?

  • This profile was extracted from https://tryperdiem.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Per Diem.

Methodology

Brand data on this page was extracted from https://tryperdiem.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is not affiliated with or endorsed by Per Diem.