Peppr AI Brand: Colors, Fonts, Logo & Visual Identity

Peppr AI Brand Identity

A complete profile of Peppr AI's visual system — colors, typography, components, and personality — extracted from https://www.usepeppr.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.usepeppr.ai/.

Primary: #E8E2D9 (rgb(232, 226, 217))
Secondary: #D1C9BD (rgb(209, 201, 189))
Accent: #283DE2 (rgb(40, 61, 226))
Background: #F3EFE7 (rgb(243, 239, 231))
Text Primary: #151828 (rgb(21, 24, 40))
Link: #151828 (rgb(21, 24, 40))

Typography

Each font links to its Google Fonts page where available.

Primary: Inter
Heading: Instrument Sans

Visual Assets

UI Components

Live previews rendered using Peppr AI's actual button styles.

Button Primary

Background: #283DE2
Text Color: #FFFFFF
Border Radius: 8px
Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(40, 61, 226, 0.25) 0px 10px 15px -3px, rgba(40, 61, 226, 0.25) 0px 4px 6px -4px

Button Secondary

Background: #F3EFE7
Text Color: #111118
Border Color: #D1C9BD
Border Radius: 8px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: sales professionals

Frequently Asked Questions

What is Peppr AI's primary brand color? Peppr AI's primary brand color is #E8E2D9. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Peppr AI use? Peppr AI uses #283DE2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Peppr AI use? Peppr AI uses Inter for body text and Instrument Sans for headings.
Does Peppr AI use a light or dark theme? Peppr AI's primary site uses a light color scheme, with a background of #F3EFE7.
How was this brand profile generated? This profile was extracted from https://www.usepeppr.ai/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Instrument Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E8E2D9",
    "secondary": "#D1C9BD",
    "accent": "#283DE2",
    "background": "#F3EFE7",
    "textPrimary": "#151828",
    "link": "#151828"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#283DE2",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(40, 61, 226, 0.25) 0px 10px 15px -3px, rgba(40, 61, 226, 0.25) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#F3EFE7",
      "textColor": "#111118",
      "borderColor": "#D1C9BD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": "https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/8dbdc474-e5a0-4afc-8545-ddd468a96192/id-preview-d6cd8811--bcfaea44-30b9-4044-a266-fc241031bafd.lovable.app-1772828351544.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "sales professionals"
  }
}