# People.ai Brand Identity

A complete profile of **People.ai**'s visual system — colors, typography, components, and personality — extracted from https://people.ai. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #447C93 |
| Accent | #447C93 |
| Body Font | Palatino Linotype |
| Heading Font | KMR Waldenburg |

## Color Palette

- primary: #447C93
- secondary: #0082F3
- accent: #447C93
- background: #F1EFEF
- textPrimary: #55555E
- link: #3898EC

## Typography

- primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype
- heading: KMR Waldenburg — https://fonts.google.com/specimen/KMR+Waldenburg

## Visual Assets

- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#447C93, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#F1EFEF, textColor=#55555E, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: revenue leaders and business professionals

## People.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Insights and Knowledge on Sales, Marketing, Revenue Operations | People.ai**
  - Image: %202.png)
  - Source: https://www.people.ai/blog
- **Danny Lange, VP of Data Analytics at Google Cloud, on Democratizing Business Intelligence with AI**
  - Image: 
  - Source: https://www.people.ai/blog/gen-ai-is-magic-tech-democratizing-business-intelligence-danny-lange-google-cloud
- **SalesAI Demo LP Apex Global**
  - Image: 
  - Source: https://www.people.ai/blog/future-proof-business-with-salesai
- **Oleg - AI Innovators - 2 Values**
  - Image: 
  - Source: https://www.people.ai/blog/oleg-rogynskyy-on-an-intentional-approach-to-life-and-ai
- **People.ai Documentation**
  - Image: .png)
  - Source: https://setup.people.ai/
- **People.ai | Boost Sales & Skip Tasks with Next-Level Generative AI Success**
  - Image: 
  - Source: https://www.people.ai/blog/skip-dreaded-sales-tasks-and-have-your-best-quarter-yet-with-next-level-generative-ai

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Palatino Linotype",
 "role": "body"
 },
 {
 "family": "KMR Waldenburg",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#447C93",
 "secondary": "#0082F3",
 "accent": "#447C93",
 "background": "#F1EFEF",
 "textPrimary": "#55555E",
 "link": "#3898EC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Palatino Linotype",
 "heading": "KMR Waldenburg"
 },
 "fontStacks": {
 "heading": [
 "KleischLL",
 "Palatino Linotype",
 "sans-serif"
 ],
 "body": [
 "KMR Waldenburg",
 "Palatino Linotype",
 "sans-serif"
 ],
 "paragraph": [
 "KMR Waldenburg",
 "Palatino Linotype",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "20px",
 "body": "12.5px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#447C93",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F1EFEF",
 "textColor": "#55555E",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "favicon": "https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc20e154d481fe9a559e65_Backstory_32px.png",
 "ogImage": "https://cdn.prod.website-files.com/69aab19e3344fee750b8721c/69bc218831a2d8ce7c69e9da_ab2eb85cd7fb357375e2a489f3bb519f_Backstory_OG.jpg"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "revenue leaders and business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}
```