# People.ai Brand Identity

A complete profile of **People.ai**'s visual system — colors, typography, components, and personality — extracted from https://people.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/people-ai
- Machine-readable JSON: https://characterquilt.com/branding/people-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/people-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #447C93 |
| Accent | #447C93 |
| Body Font | Palatino Linotype |
| Heading Font | KMR Waldenburg |

## Color Palette

- primary: #447C93
- secondary: #0082F3
- accent: #447C93
- background: #F1EFEF
- textPrimary: #55555E
- link: #3898EC

## Typography

- primary: Palatino Linotype — https://fonts.google.com/specimen/Palatino+Linotype
- heading: KMR Waldenburg — https://fonts.google.com/specimen/KMR+Waldenburg

## Visual Assets

- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#447C93, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#F1EFEF, textColor=#55555E, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: revenue leaders and business professionals

## People.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Insights and Knowledge on Sales, Marketing, Revenue Operations | People.ai**  
  - Image: %202.png)  
  - Source: [Link](https://www.people.ai/blog)
- **Danny Lange,VP of Data Analytics at Google Cloud, on Democratizing Business  Intelligence with AI**  
  - Image:   
  - Source: [Link](https://www.people.ai/blog/gen-ai-is-magic-tech-democratizing-business-intelligence-danny-lange-google-cloud)
- **SalesAI Demo LP Apex Global**  
  - Image:   
  - Source: [Link](https://www.people.ai/blog/future-proof-business-with-salesai)
- **Oleg - AI Innovators - 2 Values**  
  - Image:   
  - Source: [Link](https://www.people.ai/blog/oleg-rogynskyy-on-an-intentional-approach-to-life-and-ai)
- **People.ai Documentation**  
  - Image: .png)  
  - Source: [Link](https://setup.people.ai/)
- **People.ai | Boost Sales & Skip Tasks with Next-Level Generative AI Succe**  
  - Image:   
  - Source: [Link](https://www.people.ai/blog/skip-dreaded-sales-tasks-and-have-your-best-quarter-yet-with-next-level-generative-ai)

## Working with these fonts

Not found on Google Fonts? Here are the instructions you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.