Pensil Brand Identity

A complete profile of Pensil's visual system — colors, typography, components, and personality — extracted from https://pensil.in. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://pensil.in.

primary
#2B95FF
rgb(43, 149, 255)

secondary
#2C96FF
rgb(44, 150, 255)

accent
#D4E9FF
rgb(212, 233, 255)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#202020
rgb(32, 32, 32)

link
#D4E9FF
rgb(212, 233, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Nunito
Nunito Google Fonts →

heading
Inter
Inter Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Pensil's actual button styles.

Button Primary

• Background: #D4E9FF
• Text Color: #2B95FF
• Border Radius: 10px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #2B95FF
• Border Color: #2B95FF
• Border Radius: 5px
• Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: community builders and online platform users

Frequently Asked Questions

What is Pensil's primary brand color?
Pensil's primary brand color is #2B95FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Pensil use?
Pensil uses #D4E9FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Pensil use?
Pensil uses Nunito for body text and Inter for headings. Fonts were detected on https://pensil.in as part of their live design system.

Does Pensil use a light or dark theme?
Pensil's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Pensil's logo?
Pensil's logo is available directly on their site (https://pensil.in). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://pensil.in using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pensil.