# Penny Brand Identity

A complete profile of **Penny**'s visual system — colors, typography, components, and personality — extracted from [https://www.pennyapp.io](https://www.pennyapp.io/). Built for designers, agents, and AI tools.

### Primary

**Color:** #FFA041

### Accent

**Color:** #FFBA74

### Body Font

**Font:** Lato

### Heading

**Font:** Lato

## Color Palette

Brand palette extracted from https://www.pennyapp.io.

| Type       | Color   | RGB                   |
|------------|---------|----------------------|
| Primary    | #FFA041 | rgb(255, 160, 65)    |
| Secondary  | #6629A3 | rgb(102, 41, 163)    |
| Accent     | #FFBA74 | rgb(255, 186, 116)   |
| Background | #FCFCFC | rgb(252, 252, 252)   |
| Text       | #000000 | rgb(0, 0, 0)         |
| Link       | #FFBA74 | rgb(255, 186, 116)   |

## Typography

Each font links to its Google Fonts page where available.

| Type        | Font          | Link                                     |
|-------------|---------------|------------------------------------------|
| Primary     | Lato          | [Google Fonts →](https://fonts.google.com/specimen/Lato) |
| Heading     | Lato          | [Google Fonts →](https://fonts.google.com/specimen/Lato) |

## Visual Assets

**Logo**

**Favicon**

**Social Card**

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy individuals looking for financial management solutions.

## Penny Brand in the Wild

### Brand Assets

**Image source:** [pennyapp.io](https://www.pennyapp.io/)

**Image source:** [jacksonville.com](https://www.jacksonville.com/story/lifestyle/food/2009/03/31/does-pizza-eaterys-penny-ad-lack-sense/15990810007/)

**Image source:** [craftwork.design](https://craftwork.design/product/penny-landing-page-template)

## Frequently Asked Questions

1. **What is Penny's primary brand color?**  
   Penny's primary brand color is #FFA041. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Penny use?**  
   Penny uses #FFBA74 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Penny use?**  
   Penny uses Lato as the primary typeface across body and headings.

4. **Does Penny use a light or dark theme?**  
   Penny's primary site uses a light color scheme, with a background of #FCFCFC.

5. **Where can I find Penny's logo?**  
   Penny's logo is available directly on their site ([https://www.pennyapp.io](https://www.pennyapp.io)). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://www.pennyapp.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Penny.

## Methodology

Brand data on this page was extracted from [https://www.pennyapp.io](https://www.pennyapp.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Penny.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {"family": "Lato", "role": "body"},
    {"family": "Helvetica Neue", "role": "body"}
  ],
  "colors": {
    "primary": "#FFA041",
    "secondary": "#6629A3",
    "accent": "#FFBA74",
    "background": "#FCFCFC",
    "textPrimary": "#000000",
    "link": "#FFBA74"
  },
  "typography": {
    "fontFamilies": {"primary": "Lato", "heading": "Lato"},
    "fontStacks": {
      "heading": ["Lato", "Helvetica Neue", "Helvetica", "sans-serif"],
      "body": ["Lato", "Helvetica Neue", "Helvetica", "sans-serif"],
      "paragraph": ["Lato", "Helvetica Neue", "Helvetica", "sans-serif"]
    },
    "fontSizes": {"h1": "24px", "h2": "24px", "body": "24px"}
  },
  "spacing": {"baseUnit": 4, "borderRadius": "0px"},
  "components": {},
  "images": {
    "logo": "https://www.pennyapp.io/assets/penny.png",
    "favicon": "https://www.pennyapp.io/assets/favicon.png",
    "ogImage": "https://www.pennyapp.io/assets/og.png",
    "logoAlt": "Penny Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals looking for financial management solutions."
  },
  "designSystem": {"framework": "custom", "componentLibrary": ""},
  "confidence": {"buttons": 0, "colors": 0.9, "overall": 0.45}
}
```