Penny Brand Identity

A complete profile of Penny's visual system — colors, typography, components, and personality — extracted from https://www.pennyapp.io. Built for designers, agents, and AI tools.

Primary

Color: #FFA041

Accent

Color: #FFBA74

Body Font

Font: Lato

Heading

Font: Lato

Color Palette

Brand palette extracted from https://www.pennyapp.io.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy individuals looking for financial management solutions.

Penny Brand in the Wild

Brand Assets

Image source: pennyapp.io

Image source: jacksonville.com

Image source: craftwork.design

Frequently Asked Questions

1. What is Penny's primary brand color?
   Penny's primary brand color is #FFA041. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Penny use?
   Penny uses #FFBA74 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Penny use?
   Penny uses Lato as the primary typeface across body and headings.

4. Does Penny use a light or dark theme?
   Penny's primary site uses a light color scheme, with a background of #FCFCFC.

5. Where can I find Penny's logo?
   Penny's logo is available directly on their site (https://www.pennyapp.io). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://www.pennyapp.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Penny.

Methodology

Brand data on this page was extracted from https://www.pennyapp.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Penny.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Lato", "role": "body"},
    {"family": "Helvetica Neue", "role": "body"}
  ],
  "colors": {
    "primary": "#FFA041",
    "secondary": "#6629A3",
    "accent": "#FFBA74",
    "background": "#FCFCFC",
    "textPrimary": "#000000",
    "link": "#FFBA74"
  },
  "typography": {
    "fontFamilies": {"primary": "Lato", "heading": "Lato"},
    "fontStacks": {
      "heading": ["Lato", "Helvetica Neue", "Helvetica", "sans-serif"],
      "body": ["Lato", "Helvetica Neue", "Helvetica", "sans-serif"],
      "paragraph": ["Lato", "Helvetica Neue", "Helvetica", "sans-serif"]
    },
    "fontSizes": {"h1": "24px", "h2": "24px", "body": "24px"}
  },
  "spacing": {"baseUnit": 4, "borderRadius": "0px"},
  "components": {},
  "images": {
    "logo": "https://www.pennyapp.io/assets/penny.png",
    "favicon": "https://www.pennyapp.io/assets/favicon.png",
    "ogImage": "https://www.pennyapp.io/assets/og.png",
    "logoAlt": "Penny Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals looking for financial management solutions."
  },
  "designSystem": {"framework": "custom", "componentLibrary": ""},
  "confidence": {"buttons": 0, "colors": 0.9, "overall": 0.45}
}