Penciled Brand Identity

A complete profile of Penciled's visual system — colors, typography, components, and personality — extracted from https://penciled.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://penciled.com.

• Primary: #11162F
• Secondary: #191C30
• Accent: #5B7CFF
• Background: #0F1327
• Text Primary: #0F1327
• Link: #0F1327

Typography

Each font links to its Google Fonts page where available.

• Primary: Soehne
  • Link to Google Fonts
• Heading: Soehne
  • Link to Google Fonts

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Penciled's actual button styles.

Input

• Background: #101628
• Text Color: #E6E8F2
• Border Color: #272B3D
• Border Radius: 16px
• Shadow: none

Button Primary

• Background: #5B7CFF
• Text Color: #FFFFFF
• Border Radius: 16px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Button Secondary

• Background: #11162F
• Text Color: #E6E8F2
• Border Color: #1A1F39
• Border Radius: 16px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.03) 0px 0px 0px 1px inset

Brand Personality

• Tone: professional
• Energy: medium
• Audience: healthcare professionals

Penciled Brand in the Wild

Source: penciled.com

Source: penciled.com

Source: penciled.com

Frequently Asked Questions

1. What is Penciled's primary brand color?
   Penciled's primary brand color is #11162F. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Penciled use?
   Penciled uses #5B7CFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Penciled use?
   Penciled uses Soehne as the primary typeface across body and headings.

4. Does Penciled use a light or dark theme?
   Penciled's primary site uses a dark color scheme, with a background of #0F1327.

5. Where can I find Penciled's logo?
   Penciled's logo is available directly on their site (https://penciled.com).

6. How was this brand profile generated?
   This profile was extracted from https://penciled.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.