Pelago Brand Identity

A complete profile of Pelago's visual system — colors, typography, components, and personality — extracted from https://www.pelagohealth.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.pelagohealth.com.

• primary: #FAE355 (rgb(250, 227, 85))
• secondary: #FFF4DC (rgb(255, 244, 220))
• accent: #FAE355 (rgb(250, 227, 85))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #DDF1C4 (rgb(221, 241, 196))

Typography

Each font links to its Google Fonts page where available.

• primary: Roboto (Google Fonts →)
• heading: Roboto (Google Fonts →)

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Pelago's actual button styles.

• Input: input
  • background: transparent
  • textColor: #000000
  • borderColor: null
  • borderRadius: 2px
  • shadow: none
• Button Primary: buttonPrimary
  • background: #FAE355
  • textColor: #000000
  • borderRadius: 5px
  • shadow: none
• Button Secondary: buttonSecondary
  • background: #FFFFFF
  • textColor: #000000
  • borderColor: #FFFFFF
  • borderRadius: 5px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: healthcare professionals and organizations

Pelago Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: pelagocms.wpengine.com

Source: pelagohealth.com

Image: uploads-ssl.webflow.com

Source: pelagohealth.com

Image: uploads-ssl.webflow.com

Source: pelagohealth.com

Image: uploads-ssl.webflow.com

Source: pelagohealth.com

Image: uploads-ssl.webflow.com

Source: pelagohealth.com

Image: uploads-ssl.webflow.com

Source: pelagohealth.com

Frequently Asked Questions

• What is Pelago's primary brand color? Pelago's primary brand color is #FAE355. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does Pelago use? Pelago uses Roboto as the primary typeface across body and headings.
• Does Pelago use a light or dark theme? Pelago's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Pelago's logo? Pelago's logo is available directly on their site (https://www.pelagohealth.com). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated? This profile was extracted from https://www.pelagohealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pelago.

Methodology

Brand data on this page was extracted from https://www.pelagohealth.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pelago.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

• GET /branding/pelago.json
• GET /branding/pelago/llms.txt