# Pearson Labs Brand Identity

A complete profile of **Pearson Labs**'s visual system —  
colors, typography, components, and personality — extracted from  
[http://www.pearsonlabs.ai](http://www.pearsonlabs.ai/).  
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.pearsonlabs.ai.

- **primary**: #1E40AF  
  - rgb(30, 64, 175)
- **secondary**: #9CA3AF  
  - rgb(156, 163, 175)
- **accent**: #1E40AF  
  - rgb(30, 64, 175)
- **background**: #FFFFFF  
  - rgb(255, 255, 255)
- **textPrimary**: #000000  
  - rgb(0, 0, 0)
- **link**: #1E40AF  
  - rgb(30, 64, 175)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Open Sans  
  - [Open Sans (Google Fonts)](https://fonts.google.com/specimen/Open+Sans)
- **heading**: Lora  
  - [Lora (Google Fonts)](https://fonts.google.com/specimen/Lora)

## Visual Assets

## UI Components

Live previews rendered using Pearson Labs's actual button styles.

- **Button Primary**  
  - background: #000000  
  - textColor: #FFFFFF  
  - borderRadius: 6px  
  - shadow: none

- **Button Secondary**  
  - background: #FFFFFF  
  - textColor: #000000  
  - borderRadius: 6px  
  - shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: lawyers and legal professionals

## Pearson Labs Brand in the Wild

Image: [pearsonlabs.ai](https://www.pearsonlabs.ai/mission-statement.png)

Image: [pearsonlabs.ai](https://www.pearsonlabs.ai/professional-headshot-1.png)

Image: [pearson.com](https://www.pearson.com/content/dam/one-dot-com/one-dot-com/us/en/images/Pearson-Interactive-Labs-Demo-gradient-1200x650.jpg)

Image: [neuro.duke.edu](https://www.neuro.duke.edu/sites/default/files/styles/freeform_scaled/public/2024-08/harmonarticlegraphic.jpg?itok=_QkmcCFG)

Image: [pearson.com](https://www.pearson.com/content/dam/global-store/en-us/images/ML-Math-Freehand-Grader-laptop-1200x600.png)

Image: [pearson.com](https://www.pearson.com/content/dam/one-dot-com/one-dot-com/ped-blogs/blogs-images/PIL-hero-1200X600.png)

## Frequently Asked Questions

- **What is Pearson Labs's primary brand color?**

Pearson Labs's primary brand color is #1E40AF. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Pearson Labs use?**

Pearson Labs uses Open Sans for body text and Lora for headings. Fonts were detected on http://www.pearsonlabs.ai as part of their live design system.

- **Does Pearson Labs use a light or dark theme?**

Pearson Labs's primary site uses a light color scheme, with a background of #FFFFFF.

- **How was this brand profile generated?**

This profile was extracted from http://www.pearsonlabs.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pearson Labs.

## Methodology

Brand data on this page was extracted from  
[http://www.pearsonlabs.ai](http://www.pearsonlabs.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API,  
which inspects each site's live CSS, font network requests, color tokens, and component styles.  
Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries  
and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.  
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Pearson Labs.