Peach Brand Identity

A complete profile of Peach's visual system — colors, typography, components, and personality — extracted from Peach Finance.

Color Palette

Brand palette extracted from Peach Finance.

• Primary: #F8E3DE (rgb(248, 227, 222))
• Secondary: #2A4954 (rgb(42, 73, 84))
• Accent: #DE7259 (rgb(222, 114, 89))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #222222 (rgb(34, 34, 34))
• Link: #DE7259 (rgb(222, 114, 89))

Typography

Each font links to its Google Fonts page where available.

• Primary: Graphik Web
• Heading: Graphik Web
  • Graphik Web, Arial, sans-serif

Visual Assets

UI Components

Live previews rendered using Peach's actual button styles.

• Button Primary:

  • Background: #DE7259
  • Text Color: #5F1C07
  • Border Radius: 8px
  • Shadow: rgba(0, 0, 0, 0.07) 0px 2px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 5px 0px, rgba(0, 0, 0, 0.05) 0px 2px 4px 0px

• Button Secondary:

  • Background: #2A4954
  • Text Color: #FFFFFF
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial institutions and lenders

Frequently Asked Questions

1. What is Peach's primary brand color?
   Peach's primary brand color is #F8E3DE.

2. What accent color does Peach use?
   Peach uses #DE7259 as an accent color.

3. What font does Peach use?
   Peach uses Graphik Web as the primary typeface.

4. Does Peach use a light or dark theme?
   Peach's primary site uses a light color scheme.

5. Where can I find Peach's logo?
   Peach's logo is available directly on their site: Peach Finance.

6. How was this brand profile generated?
   This profile was extracted from Peach Finance using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik Web",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F8E3DE",
    "secondary": "#2A4954",
    "accent": "#DE7259",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#DE7259"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik Web",
      "heading": "Graphik Web"
    },
    "fontStacks": {
      "heading": [
        "Graphik Web",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Graphik Web",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik Web",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#DE7259",
      "textColor": "#5F1C07",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.07) 0px 2px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 5px 0px, rgba(0, 0, 0, 0.05) 0px 2px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#2A4954",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6993b9018d4b328fa68b6072/69a9ec11b73c3d8e17a78e22_nav%20peach%20logo%20-%20dark.svg",
    "favicon": "https://cdn.prod.website-files.com/6993b9018d4b328fa68b6072/6993bc2a840fe8ff596ec8da_peach-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6993b9018d4b328fa68b6072/69b309abef5714d22ad0a41a_Peach%20Opengraph.png"
  }
}