PAYZE Brand Identity

A complete profile of PAYZE's visual system — colors, typography, components, and personality — extracted from payze.io.

Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from payze.io.

• Primary: #4B4EFC
• Secondary: #14112F
• Accent: #4B4EFC
• Background: #FFFFFF
• Text Primary: #6B7280
• Link: #6B7280

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
• Heading: Inter

Visual Assets

Logo

Favicon

UI Components

Input

• Background: #FFFFFF
• Text Color: #111827
• Border Color: #D1D5DB
• Border Radius: 8px
• Shadow: rgba(58, 57, 76, 0.08) 0px 2px 2px 0px

Button Primary

• Background: #4B4EFC
• Text Color: #F9FAFB
• Border Radius: 8px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #6B7280
• Border Color: #E5E7EB
• Border Radius: 8px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: businesses looking for payment solutions

Frequently Asked Questions

What is PAYZE's primary brand color?
PAYZE's primary brand color is #4B4EFC. It anchors the visual identity across their website, product UI, and marketing materials.

What font does PAYZE use?
PAYZE uses Inter as the primary typeface across body and headings.

Does PAYZE use a light or dark theme?
PAYZE's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find PAYZE's logo?
PAYZE's logo is available directly on their site (https://payze.io/). The current logo URL is included in the machine-readable JSON profile linked above.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4B4EFC",
    "secondary": "#14112F",
    "accent": "#4B4EFC",
    "background": "#FFFFFF",
    "textPrimary": "#6B7280",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": "#D1D5DB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(58, 57, 76, 0.08) 0px 2px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#4B4EFC",
      "textColor": "#F9FAFB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#6B7280",
      "borderColor": "#E5E7EB",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://payze.io/assets/payze.svg",
    "favicon": "https://payze.io/favicon.ico",
    "ogImage": null,
    "logoHref": "/en",
    "logoAlt": "Payze!"
  }
}