Paystack Brand: Colors, Fonts, Logo & Visual Identity
Paystack Brand Identity
A complete profile of Paystack's visual system — colors, typography, components, and personality — extracted from https://www.paystack.com . Built for designers, agents, and AI tools.
Primary
#3BB75E
Accent
#3BB75E
Body Font
Segoe UI
Heading
Segoe UI
Color Palette
Brand palette extracted from https://www.paystack.com.
- primary: #3BB75E
- rgb(59, 183, 94)
- secondary: #0BA4DB
- rgb(11, 164, 219)
- accent: #3BB75E
- rgb(59, 183, 94)
- background: #FFFFFF
- rgb(255, 255, 255)
- textPrimary: #011B33
- rgb(1, 27, 51)
- link: #011B33
- rgb(1, 27, 51)
Typography
Each font links to its Google Fonts page where available.
- primary: Segoe UI
Google Fonts → - heading: Segoe UI
Google Fonts → Boing, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji
Visual Assets
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UI Components
Live previews rendered using Paystack's actual button styles.
Button Primary
- background: #3BB75E
- textColor: #FFFFFF
- borderRadius: 5px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #011B33
- borderRadius: 5px
- shadow: none
Brand Personality
Tone: modern
Energy: medium
Audience: businesses in Africa
Paystack Brand in the Wild
Image source: paystack.com
Image source: paystack.com
Image source: prod-blog.paystack.com
Image source: paystack.com
Image source: paystack.com
Image source: paystack.com
Frequently Asked Questions
What is Paystack's primary brand color?
Paystack's primary brand color is #3BB75E. It anchors the visual identity across their website, product UI, and marketing materials.What font does Paystack use?
Paystack uses Segoe UI as the primary typeface across body and headings.Does Paystack use a light or dark theme?
Paystack's primary site uses a light color scheme, with a background of #FFFFFF.Where can I find Paystack's logo?
Paystack's logo is available directly on their site (https://www.paystack.com). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://www.paystack.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Paystack.
Methodology
Brand data on this page was extracted from https://www.paystack.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Paystack.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Segoe UI",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Helvetica",
"role": "body"
},
{
"family": "Arial",
"role": "body"
}
],
"colors": {
"primary": "#3BB75E",
"secondary": "#0BA4DB",
"accent": "#3BB75E",
"background": "#FFFFFF",
"textPrimary": "#011B33",
"link": "#011B33"
},
"typography": {
"fontFamilies": {
"primary": "Segoe UI",
"heading": "Segoe UI"
},
"fontStacks": {
"heading": [
"Boing",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji"
],
"body": [
"Graphik",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji"
],
"paragraph": [
"Graphik",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica",
"Arial",
"sans-serif",
"Apple Color Emoji"
]
},
"fontSizes": {
"h1": "48px",
"h2": "45px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#3BB75E",
"textColor": "#FFFFFF",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#011B33",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
}
},
"images": {
"logo": 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}
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