Payflow Brand Identity

A complete profile of Payflow's visual system — colors, typography, components, and personality — extracted from https://www.payflow.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.payflow.ai.

• Primary: #000000
• Accent: #000000
• Background: #F5F5F5
• Text Primary: #000000
• Link: #000000

Typography

Each font links to its Google Fonts page where available.

• Primary: Graphik
• Heading: Graphik

Graphik Google Fonts →

Visual Assets

Favicon

Brand Personality

• Tone: professional
• Energy: medium
• Audience: unknown

Payflow Brand in the Wild

Brand Assets

Source: marketplace.intacct.com

Source: drupal.org

Source: webflow.com

Source: techjockey.com

Frequently Asked Questions

• What is Payflow's primary brand color?
  Payflow's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Payflow use?
  Payflow uses Graphik as the primary typeface across body and headings.

• Does Payflow use a light or dark theme?
  Payflow's primary site uses a light color scheme, with a background of #F5F5F5.

• How was this brand profile generated?
  This profile was extracted from https://www.payflow.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Payflow.

Methodology

Brand data on this page was extracted from https://www.payflow.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik",
      "count": 5
    },
    {
      "family": "sans-serif",
      "count": 5
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#F5F5F5",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "Graphik"
    },
    "fontStacks": {
      "body": [
        "Graphik",
        "sans-serif"
      ],
      "heading": [
        "Graphik",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "50px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://app-assets.website-files.com/static/favicon_designer.88fce7c7f8.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  }
}