PayCaddy Brand Identity

A complete profile of PayCaddy's visual system — colors, typography, components, and personality — extracted from https://paycaddy.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://paycaddy.com/.
primary
#0FFFEF
rgb(15, 255, 239)

accent
#0B72FF
rgb(11, 114, 255)

background
#FFFFFF
rgb(255, 255, 255)

textPrimary
#000000
rgb(0, 0, 0)

link
#0B72FF
rgb(11, 114, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Lato
Lato Google Fonts →

heading
Montserrat
Montserrat Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using PayCaddy's actual button styles.

Button Primary
buttonPrimary
background: #000000
textColor: #FFFFFF
borderRadius: 30px
shadow: none

Button Secondary
buttonSecondary
background: #FFFFFF
textColor: #000000
borderRadius: 30px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: fintech professionals

PayCaddy Brand in the Wild

Source: paycaddy.com

Source: paycaddy.com

Source: paycaddy.com

Source: paycaddy.com

Source: paycaddy.com

Source: paycaddy.com

Frequently Asked Questions

What is PayCaddy's primary brand color?
PayCaddy's primary brand color is #0FFFEF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does PayCaddy use?
PayCaddy uses #0B72FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does PayCaddy use?
PayCaddy uses Lato for body text and Montserrat for headings. Fonts were detected on https://paycaddy.com/ as part of their live design system.

Does PayCaddy use a light or dark theme?
PayCaddy's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find PayCaddy's logo?
PayCaddy's logo is available directly on their site (https://paycaddy.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://paycaddy.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PayCaddy.

Methodology

Brand data on this page was extracted from https://paycaddy.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by PayCaddy.