Pax Brand Identity

A complete profile of Pax's visual system — colors, typography, components, and personality — extracted from https://paxai.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://paxai.com/

primary

#334155

rgb(51, 65, 85)

secondary

#BB86FC

rgb(187, 134, 252)

accent

#D0D6E0

rgb(208, 214, 224)

background

#121212

rgb(18, 18, 18)

textPrimary

#121212

rgb(18, 18, 18)

link

#D0D6E0

rgb(208, 214, 224)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Inter

Inter Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M8.10378%2017.821V18.6778L8.12826%2034.0756H10.7721C12.0634%2034.0572%2013.1099%2033.0352%2013.1711%2031.7561L13.1833%2031.7439V31.6582C13.1833%2031.6582%2013.1833%2031.646%2013.1833%2031.6399C13.1833%2031.6399%2013.1833%2031.6276%2013.1833%2031.6215L13.1711%2027.5701L13.1405%2018.5064C13.1405%2018.3779%2013.1405%2017.9924%2013.1405%2017.821C13.1405%2014.247%2015.87%2011.3094%2019.3645%2010.985V5.92383C13.0854%206.26043%208.09766%2011.4563%208.09766%2017.821H8.10378Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20.6328%205.92435V10.9794C24.1212%2011.3099%2026.8568%2014.2414%2026.8568%2017.8154C26.8568%2021.3895%2024.1273%2024.327%2020.6328%2024.6514V29.7065C26.9119%2029.3699%2031.8996%2024.174%2031.8996%2017.8093C31.8996%2011.4445%2026.9119%206.24871%2020.6328%205.91211V5.92435Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M60.3937%2011.2979C56.5944%2011.2979%2053.8359%2013.998%2053.8359%2017.7215C53.8359%2021.4451%2056.5944%2024.1452%2060.3937%2024.1452C61.9304%2024.1452%2063.3009%2023.6728%2064.3535%2022.7922V24.1131H66.9049V17.7215C66.9049%2014.0009%2064.1669%2011.2979%2060.3937%2011.2979ZM64.3535%2017.7215C64.3535%2020.1213%2062.6885%2021.8621%2060.3937%2021.8621C58.0989%2021.8621%2056.434%2020.1213%2056.434%2017.7215C56.434%2015.3218%2058.0989%2013.581%2060.3937%2013.581C62.6885%2013.581%2064.3535%2015.3218%2064.3535%2017.7215Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M46.5112%2011.2979C42.738%2011.2979%2040%2013.998%2040%2017.7215V28.7027H42.5514V22.7893C43.604%2023.667%2044.9745%2024.1423%2046.5112%2024.1423C50.3105%2024.1423%2053.069%2021.4422%2053.069%2017.7186C53.069%2013.995%2050.3105%2011.2979%2046.5112%2011.2979ZM50.4709%2017.7215C50.4709%2020.1213%2048.806%2021.8621%2046.5112%2021.8621C44.2164%2021.8621%2042.5514%2020.1213%2042.5514%2017.7215C42.5514%2015.3218%2044.2164%2013.581%2046.5112%2013.581C48.806%2013.581%2050.4709%2015.3218%2050.4709%2017.7215Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M75.7446%2018.1678L79.9988%2012.1553H77.0509L74.2691%2016.3162L71.4553%2012.1582H68.4141L72.6392%2018.0833L68.4141%2024.1104H71.3649L74.1117%2019.9348L76.9605%2024.0754H79.9988L75.7446%2018.1678Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Pax's actual button styles.

Input

input

background#2A2A2AtextColor#FFFFFFborderColor#414141borderRadius12pxshadownone

Brand Personality

Tone: professionalEnergy: mediumAudience: businesses seeking duty drawback services

Pax Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Image: paxai.com

Source: paxai.com

Frequently Asked Questions

What is Pax's primary brand color?

Pax's primary brand color is #334155. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Pax use?

Pax uses #D0D6E0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Pax use?

Pax uses Inter as the primary typeface across body and headings.

Does Pax use a light or dark theme?

Pax's primary site uses a dark color scheme, with a background of #121212.

Where can I find Pax's logo?

Pax's logo is available directly on their site (https://paxai.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://paxai.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pax.

Methodology

Brand data on this page was extracted from https://paxai.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pax.