Pave Brand Identity

A complete profile of Pave's visual system — colors, typography, components, and personality — extracted from https://pave.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://pave.com.

• Primary: #021340
• Secondary: #461F7A
• Accent: #235CF3
• Background: #FFFFFF
• Text Primary: #235CF3
• Link: #235CF3

Typography

Each font links to its Google Fonts page where available.

• Primary: DM Sans Google Fonts →
• Heading: Aeonik Google Fonts →
• Aeonik, Arial, sans-serif

Visual Assets

%3B%20content-visibility%3A%20visible%3B%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3CclipPath%20id%3D%22__lottie_element_2%22%3E%3Crect%20width%3D%22230%22%20height%3D%22230%22%20x%3D%220%22%20y%3D%220%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3Cg%20clip-path%3D%22url(%23__lottie_element_2)%22%3E%3Cg%20transform%3D%22matrix(-0.9132199883460999%2C0%2C0%2C1%2C178.599609375%2C213)%22%20opacity%3D%221%22%20style%3D%22display%3A%20block%3B%20opacity%3A%201%20!important%3B%22%3E%3Cg%20opacity%3D%221%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C-40.00400161743164%2C-50.38100051879883)%22%20style%3D%22opacity%3A%201%20!important%3B%22%3E%3Cpath%20fill%3D%22rgb(35%2C92%2C243)%22%20fill-opacity%3D%221%22%20d%3D%22%20M0%2C-42.11899948120117%20C0%2C-42.11899948120117%200%2C-40.77470016479492%200%2C-39.11899948120117%20C0%2C-39.11899948120117%200%2C39.11899948120117%200%2C39.11899948120117%20C0%2C40.77470016479492%200%2C42.11899948120117%200%2C42.11899948120117%20C0%2C42.11899948120117%200%2C42.11899948120117%200%2C42.11899948120117%20C0%2C42.11899948120117%200%2C40.77470016479492%200%2C39.11899948120117%20C0%2C39.11899948120117%200%2C-39.11899948120117%200%2C-39.11899948120117%20C0%2C-40.77470016479492%200%2C-42.11899948120117%200%2C-42.11899948120117%20C0%2C-42.11899948120117%200%2C-42.11899948120117%200%2C-42.11899948120117z%22%20style%3D%22fill%3A%20rgb(35%2C%2092%2C%20243)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3Cg%20transform%3D%22matrix(0.9132199883460999%2C0%2C0%2C1%2C50.60275650024414%2C117.98100280761719)%22%20opacity%3D%221%22%20style%3D%22display%3A%20block%3B%20opacity%3A%201%20!important%3B%22%3E%3Cg%20opacity%3D%221%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C-41.50400161743164%2C-50.38100051879883)%22%20style%3D%22opacity%3A%201%20!important%3B%22%3E%3Cpath%20fill%3D%22rgb(35%2C92%2C243)%22%20fill-opacity%3D%221%22%20d%3D%22%20M0%2C-42.11899948120117%20C0%2C-42.11899948120117%200%2C-40.77470016479492%200%2C-39.11899948120117%20C0%2C-39.11899948120117%200%2C39.11899948120117%200%2C39.11899948120117%20C0%2C40.77470016479492%200%2C42.11899948120117%200%2C42.11899948120117%20C0%2C42.11899948120117%200%2C42.11899948120117%200%2C42.11899948120117%20C0%2C42.11899948120117%200%2C40.77470016479492%200%2C39.11899948120117%20C0%2C39.11899948120117%200%2C-39.11899948120117%200%2C-39.11899948120117%20C0%2C-40.77470016479492%200%2C-42.11899948120117%200%2C-42.11899948120117%20C0%2C-42.11899948120117%200%2C-42.11899948120117%200%2C-42.11899948120117z%22%20style%3D%22fill%3A%20rgb(35%2C%2092%2C%20243)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Pave's actual button styles.

Input

• Background: transparent
• Text Color: #FFFFFF
• Border Color: null
• Border Radius: 0px
• Shadow: none

Button Primary

• Background: #235CF3
• Text Color: #FFFFFF
• Border Color: #235CF3
• Border Radius: 32px
• Shadow: none

Button Secondary

• Background: transparent
• Text Color: #FFFFFF
• Border Color: #FFFFFF
• Border Radius: 32px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Pave Brand in the Wild

Images

1. Source: pave.com

2. Source: pave.com

3. Source: pave.com

4. Source: pave.com

5. Source: pave.com

Frequently Asked Questions

1. What is Pave's primary brand color?
   Pave's primary brand color is #021340.

2. What accent color does Pave use?
   Pave uses #235CF3 as an accent color.

3. What font does Pave use?
   Pave uses DM Sans for body text and Aeonik for headings.

4. Does Pave use a light or dark theme?
   Pave's primary site uses a light color scheme.

5. Where can I find Pave's logo?
   Pave's logo is available directly on their site.

6. How was this brand profile generated?
   This profile was extracted from https://pave.com using the Firecrawl branding extraction API.