Patterns Brand: Colors, Fonts, Logo & Visual Identity
Patterns Brand Identity
A complete profile of Patterns's visual system — colors, typography, components, and personality — extracted from https://patterns.app/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://patterns.app/
| Color | Hex Code | RGB |
|---|---|---|
| primary | #6B7280 | rgb(107, 114, 128) |
| secondary | #B3CBF0 | rgb(179, 203, 240) |
| accent | #9CA3AF | rgb(156, 163, 175) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #0B0B0B | rgb(11, 11, 11) |
| link | #9CA3AF | rgb(156, 163, 175) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | Inter | Google Fonts → |
| heading | Inter | Google Fonts → |
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Patterns's actual button styles.
Input
| Attribute | Value |
|---|---|
| background | #FFFFFF |
| textColor | #0B0B0B |
| borderColor | #EDEDED |
| borderRadius | 4px |
| shadow | none |
Brand Personality
Tone: professional
Energy: medium
Audience: finance firms
Frequently Asked Questions
What is Patterns's primary brand color?
Patterns's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Patterns use?
Patterns uses #9CA3AF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Patterns use?
Patterns uses Inter as the primary typeface across body and headings.
Does Patterns use a light or dark theme?
Patterns's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Patterns's logo?
Patterns's logo is available directly on their site (https://patterns.app/). The current logo URL is included in the machine-readable JSON profile linked above.