# Pathrise Brand Identity

A complete profile of **Pathrise**'s visual system — colors, typography, components, and personality — extracted from [https://www.pathrise.com](https://www.pathrise.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.pathrise.com.

- **primary**: #535FE5
- **secondary**: #0000EE
- **accent**: #535FE5
- **background**: #FFF4E8
- **textPrimary**: #535FE5
- **link**: #535FE5

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Lato  
  [Google Fonts →](https://fonts.google.com/specimen/Lato)
- **heading**: Gt Walsheim Pro  
  [Google Fonts →](https://fonts.google.com/specimen/Gt+Walsheim+Pro)

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Pathrise's actual button styles.

**Button Primary**  
- background: #535FE5  
- textColor: #FFFFFF  
- borderColor: #535FE5  
- borderRadius: 30px  
- shadow: none

**Button Secondary**  
- background: #FFFFFF  
- textColor: #535FE5  
- borderRadius: 30px  
- shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** job seekers in tech

## Pathrise Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/60d21862724092349138065e/6225761e9a737e78096ee938_Jasmine%20S.%20Young%20Photo.jpg)  
Source: [pathrise.com](https://www.pathrise.com/supply-chain)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/60d21862724092349138065e/642d92f1fe3db20c2196b792_affiliate-img.jpg)  
Source: [pathrise.com](https://www.pathrise.com/affiliate)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/60d21862724092349138065e/6101c75acdae685d714b4e1d_og.png)  
Source: [pathrise.com](https://www.pathrise.com/outcomes)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/60d21862724092349138065e/61d8bf9f66bea8a3a171ab95_Microsoft-Simbolo.png)  
Source: [pathrise.com](https://www.pathrise.com/product-management)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/60d21862724092349138065e/61d8a36aa21fef841337afd8_pfizer-logo-png-transparent.png)  
Source: [pathrise.com](https://www.pathrise.com/operations-management)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/60d21862724092349138065e/630685d5880bfe17e9e4fb21_second-section-img.png)  
Source: [pathrise.com](https://www.pathrise.com/specialist-network)

## Frequently Asked Questions

- **What is Pathrise's primary brand color?**  
Pathrise's primary brand color is #535FE5. It anchors the visual identity across their website, product UI, and marketing materials.
- **What font does Pathrise use?**  
Pathrise uses Lato for body text and Gt Walsheim Pro for headings. Fonts were detected on https://www.pathrise.com as part of their live design system.
- **Does Pathrise use a light or dark theme?**  
Pathrise's primary site uses a light color scheme, with a background of #FFF4E8.
- **Where can I find Pathrise's logo?**  
Pathrise's logo is available directly on their site (https://www.pathrise.com). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?**  
This profile was extracted from https://www.pathrise.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pathrise.

## Methodology

Brand data on this page was extracted from [https://www.pathrise.com](https://www.pathrise.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.

This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Pathrise.