# Path Brand Identity

A complete profile of **Path**'s visual system — colors, typography, components, and personality — extracted from [https://path.me](https://path.me/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://path.me.

- **primary**: #00A4A6
- **secondary**: #D8EFEF
- **accent**: #00A4A6
- **background**: #FFFFFF
- **textPrimary**: #111111
- **link**: #00112C

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Helvetica ([Google Fonts →](https://fonts.google.com/specimen/Helvetica))
- **heading**: Helvetica ([Google Fonts →](https://fonts.google.com/specimen/Helvetica))

## UI Components

Live previews rendered using Path's actual button styles.

- **Input**: 
  - background: transparent
  - textColor: #111111
  - borderColor: null
  - borderRadius: 0px
  - shadow: none

- **Button Primary**: 
  - background: #00A4A6
  - textColor: #FFFFFF
  - borderRadius: 10px
  - shadow: rgb(128, 128, 128) 0px 0px 1px 0px

- **Button Secondary**: 
  - background: #111111
  - textColor: #FFFFFF
  - borderColor: #111111
  - borderRadius: 6px
  - shadow: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: business professionals

## Path Brand in the Wild

[Image Source](https://jsmediaagency.com/wp-content/uploads/2024/05/PATH1.jpg)

[Image Source](https://www.kissmetrics.io/images/product/screenshots/path-results.png)

[Image Source](https://dashthis.com/media/2336/google-analytics-report-1005x1024.png)

[Image Source](https://www.bluelinemedia.com/images/new-york-city-path-subway-advertising.jpg)

[Image Source](https://support.pendo.io/hc/article_attachments/7911945415963)

[Image Source](https://preview.redd.it/path-path-has-different-landing-pages-v0-tykidr4p801d1.jpeg?width=640&crop=smart&auto=webp&s=2165a29ddc723b12a72ad6d5a484ea266f31cabe)

## Frequently Asked Questions

1. **What is Path's primary brand color?**  
   Path's primary brand color is #00A4A6. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Path use?**  
   Path uses Helvetica as the primary typeface across body and headings.

3. **Does Path use a light or dark theme?**  
   Path's primary site uses a light color scheme, with a background of #FFFFFF.

4. **How was this brand profile generated?**  
   This profile was extracted from https://path.me using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Path.

## Methodology

Brand data on this page was extracted from [https://path.me](https://path.me/) using the [Firecrawl](https://firecrawl.dev/) branding extraction API. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00112C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  }
}
```