Path Brand Identity

A complete profile of Path's visual system — colors, typography, components, and personality — extracted from https://path.me. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://path.me.

• primary: #00A4A6
• secondary: #D8EFEF
• accent: #00A4A6
• background: #FFFFFF
• textPrimary: #111111
• link: #00112C

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica (Google Fonts →)
• heading: Helvetica (Google Fonts →)

UI Components

Live previews rendered using Path's actual button styles.

• Input:

  • background: transparent
  • textColor: #111111
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #00A4A6
  • textColor: #FFFFFF
  • borderRadius: 10px
  • shadow: rgb(128, 128, 128) 0px 0px 1px 0px

• Button Secondary:

  • background: #111111
  • textColor: #FFFFFF
  • borderColor: #111111
  • borderRadius: 6px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Path Brand in the Wild

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Frequently Asked Questions

1. What is Path's primary brand color?
   Path's primary brand color is #00A4A6. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Path use?
   Path uses Helvetica as the primary typeface across body and headings.

3. Does Path use a light or dark theme?
   Path's primary site uses a light color scheme, with a background of #FFFFFF.

4. How was this brand profile generated?
   This profile was extracted from https://path.me using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Path.

Methodology

Brand data on this page was extracted from https://path.me using the Firecrawl branding extraction API. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00112C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  }
}