# Pasito Brand Identity

A complete profile of **Pasito**'s visual system — colors, typography, components, and personality — extracted from [https://pasito.ai](https://pasito.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://pasito.ai.

| Color Name | Hex Code | RGB Value          |
|------------|----------|--------------------|
| Primary    | #D8EBFD  | rgb(216, 235, 253) |
| Secondary  | #CC3366  | rgb(204, 51, 102)  |
| Accent     | #3945F3  | rgb(57, 69, 243)   |
| Background | #FFFFFF  | rgb(255, 255, 255) |
| Text       | #3945F3  | rgb(57, 69, 243)   |
| Link       | #3945F3  | rgb(57, 69, 243)   |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font  |
|--------|-------|
| Primary| Inter |  
| Heading| Inter |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Pasito's actual button styles.

### Button Primary
- Background: #3945F3
- Text Color: #FFFFFF
- Border Radius: 4px
- Shadow: none

### Button Secondary
- Background: #EDF2F7
- Text Color: #000000
- Border Radius: 6px
- Shadow: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** employees and HR professionals

## Pasito Brand in the Wild

Image: [pasito.ai](https://pasito.ai/wp-content/uploads/2022/03/pexels-mikhail-nilov-6963841-scaled.jpg)

Image: [pasito.ai](https://pasito.ai/wp-content/uploads/2023/09/AI-in-Employee-Benefits.png)

Image: [pasito.ai](https://pasito.ai/wp-content/uploads/2021/05/pexels-tatiana-syrikova-3975656-scaled.jpg)

Image: [pasito.ai](https://pasito.ai/wp-content/uploads/2025/04/pasito-new-evp-announcement-1-768x388.png)

Image: [pasito.ai](https://pasito.ai/wp-content/uploads/2022/04/pexels-nataliya-vaitkevich-8927465-scaled.jpg)

Image: [pasito.ai](https://pasito.ai/wp-content/uploads/2023/01/BENEFITS-BEAT-background-option-4-768x432.jpg)

## Frequently Asked Questions

**What is Pasito's primary brand color?**  
Pasito's primary brand color is #D8EBFD. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Pasito use?**  
Pasito uses #3945F3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Pasito use?**  
Pasito uses Inter as the primary typeface across body and headings.

**Does Pasito use a light or dark theme?**  
Pasito's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Pasito's logo?**  
Pasito's logo is available directly on their site (https://pasito.ai). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://pasito.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pasito.