# Pashi Brand Identity

A complete profile of **Pashi**'s visual system — colors, typography, components, and personality — extracted from [https://pashi.com](https://pashi.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://pashi.com.

| Color       | Hex      | RGB                |
|-------------|----------|--------------------|
| primary     | #000000  | rgb(0, 0, 0)      |
| accent      | #4183C4  | rgb(65, 131, 196) |
| background  | #F1F1F1  | rgb(241, 241, 241)|
| textPrimary | #4183C4  | rgb(65, 131, 196) |
| link        | #4183C4  | rgb(65, 131, 196) |

## Typography

Each font links to its Google Fonts page where available.

| Role       | Font             | Google Fonts Link                                                    |
|------------|------------------|----------------------------------------------------------------------|
| primary    | Helvetica Neue    | [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue) |
| heading    | Helvetica Neue    | [Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue) |

**Font Stack:**
- Heading: Helvetica Neue, Helvetica, Arial, sans-serif
- Body: Helvetica Neue, Helvetica, Arial, sans-serif
- Paragraph: Helvetica Neue, Helvetica, Arial, sans-serif

## Visual Assets

## Brand Personality

**Tone:** minimalist  
**Energy:** low  
**Audience:** unknown

## Pashi Brand in the Wild

Image: [betasite.pashi.com](https://betasite.pashi.com/assets/images/pashi-version-control-screen.png)  
Source: [betasite.pashi.com](https://betasite.pashi.com/)

Image: [i.ytimg.com](https://i.ytimg.com/vi/wwhwP5ttdV4/maxresdefault.jpg)  
Source: [betasite.pashi.com](https://betasite.pashi.com/)

Image: [i.ytimg.com](https://i.ytimg.com/vi/ALKKpeMf8fM/maxresdefault.jpg)  
Source: [betasite.pashi.com](https://betasite.pashi.com/)

Image: [i.ytimg.com](https://i.ytimg.com/vi/680z8qGDXtY/maxresdefault.jpg)  
Source: [betasite.pashi.com](https://betasite.pashi.com/)

Image: [betasite.pashi.com](https://betasite.pashi.com/assets/images/pashi-analytics.jpg)  
Source: [betasite.pashi.com](https://betasite.pashi.com/)

Image: [i.ytimg.com](https://i.ytimg.com/vi/DErcAxMi0y4/maxresdefault.jpg)  
Source: [betasite.pashi.com](https://betasite.pashi.com/)

## Frequently Asked Questions

**What is Pashi's primary brand color?**  
Pashi's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Pashi use?**  
Pashi uses #4183C4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Pashi use?**  
Pashi uses Helvetica Neue as the primary typeface across body and headings.

**Does Pashi use a light or dark theme?**  
Pashi's primary site uses a light color scheme, with a background of #F1F1F1.

**How was this brand profile generated?**  
This profile was extracted from https://pashi.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pashi.

## Methodology

Brand data on this page was extracted from [https://pashi.com](https://pashi.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Pashi.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

[GET /branding/pashi.json](/content/branding/pashi.json) [GET /branding/pashi/llms.txt](/content/branding/pashi/llms.txt)