Partly Brand Identity

A complete profile of Partly's visual system — colors, typography, components, and personality — extracted from https://www.partly.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.partly.com/.

• primary: #4B47FF
• rgb: (75, 71, 255)
• secondary: #005580
• rgb: (0, 85, 128)
• accent: #4B47FF
• rgb: (75, 71, 255)
• background: #FFFFFF
• rgb: (255, 255, 255)
• textPrimary: #000000
• rgb: (0, 0, 0)
• link: #030176
• rgb: (3, 1, 118)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter Google Fonts →
• heading: Inter Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Partly's actual button styles.

• Button Primary: (background: #4B47FF, textColor: #FFFFFF, borderRadius: 5px, shadow: none)
• Button Secondary: (background: #FCFCFC, textColor: #030303, borderColor: #000000, borderRadius: 5px, shadow: none)

Brand Personality

• Tone: professional
• Energy: medium
• Audience: auto parts industry professionals

Frequently Asked Questions

1. What is Partly's primary brand color?
   Partly's primary brand color is #4B47FF. It anchors the visual identity across their website, product UI, and marketing materials.
2. What font does Partly use?
   Partly uses Inter as the primary typeface across body and headings.
3. Does Partly use a light or dark theme?
   Partly's primary site uses a light color scheme, with a background of #FFFFFF.
4. Where can I find Partly's logo?
   Partly's logo is available directly on their site (https://www.partly.com/). The current logo URL is included in the machine-readable JSON profile linked above.
5. How was this brand profile generated?
   This profile was extracted from https://www.partly.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Partly.

Methodology

Brand data on this page was extracted from https://www.partly.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4B47FF",
    "secondary": "#005580",
    "accent": "#4B47FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#030176"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4B47FF",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FCFCFC",
      "textColor": "#030303",
      "borderColor": "#000000",
      "borderRadius": "5px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/60133711b5ef6a0dc5b17abb/651b80cda68886e417151a0d_Partly%20Logo%20Blue.svg",
    "favicon": "https://cdn.prod.website-files.com/60133711b5ef6a0dc5b17abb/652f0edce3158780149850e8_andthis.png",
    "ogImage": "https://cdn.prod.website-files.com/60133711b5ef6a0dc5b17abb/697aaeaaea91afad56c69784_connected-globe.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "auto parts industry professionals"
  }
}